Monthly Archives: August 2008

Increase sales & profits quickly

Here's a powerful marketing tip, which will show you how to massively increase your sales very quickly.  It's also a super-fast way to boost your cash flow and sky-rocket your profits! In order for us to begin, I need to ask you something: "What additional, valuable products or services 'could' you offer to your existing clients, which ...

Read the full article >>

Premium rate phone numbers KILL sales!

If you run a business and you want people to call you to enquire about your services or buy from you - NEVER use premium rate numbers for your sales phone line or main phone line! Here in the UK there are some misguided small businesses who (unbelievably) only offer a premium rate number for people ...

Read the full article >>

Clear marketing sells

In marketing, clarity is extremely important!  Your marketing messages need to clearly state what you do, what the benefits of your services are and why a potential client should do business with you or buy from you! Clear marketing Clear marketing messages command a potential client’s attention with laser-like precision! Sadly, most small businesses use a ...

Read the full article >>

Beating the credit crunch!

Whenever times are hard and the economy heads south, people (and businesses) have to think a lot harder before they spend their money.  This is something we have seen time and time again during past recessions. However, the ‘credit crunch’ has given us a MUCH BIGGER problem, because our potential clients not only have less ...

Read the full article >>

The power of attraction marketing

I am going to show you how to use attraction marketing to attract leads and sales!  Please do not confuse this with the so-called 'law of attraction!' In fact, if you use the ideas I am about to share with you, you will never have to chase; business, income, sales, clients or leads ever again.

Read the full article >>

Welcome!

Welcome to my brand new marketing blog! So, why a marketing blog Jim? Unlike my website, when you read something HERE, you can share your thoughts, ideas and opinions with your fellow readers and myself.  Blogging is about communicating not broadcasting. It's about 2-way or multi-way communication.  It's about community and connecting with like-minded people. When you see something ...

Read the full article >>

How to leverage a million in sales!

I am going to show you a simple, high leverage way to generate stacks more sales super-fast; WITHOUT you having to invest a penny more on marketing! This is a step by step guide that anyone can follow, which can generate an almost unlimited amount of sales for you; with very little effort on your ...

Read the full article >>

The great networking lie!

In my opinion, when it comes to winning business, 'chamber of commerce style' networking events offer extremely poor value.  Small businesses lose a fortune each year attending these networking events - when they could be getting far better results, for a fraction of the time and money they wasted on networking! Business owners and salespeople regularly ...

Read the full article >>

Marketing doesn’t work!

Marketing has no favourites! If you market your business correctly you will thrive and if you market that same business ineffectively you will struggle.  That's because marketing is based on cause and effect. I received an email yesterday from one of my readers. He explained that he had been trying to generate meetings with prospective clients ...

Read the full article >>

First impressions count – even online!

How many times have you heard that; “first impressions count”?  Well, it’s true – first impressions count for a great deal – especially in marketing.  This is because, the first impression a business or a person creates with a potential client, is what forms the foundation of their relationship with them. If that relationship is built ...

Read the full article >>

Get YOUR mailshot letters opened!

This post is all about how to get YOUR marketing letters opened. When a company sends out a mailshot, it does so in order to generate enquiries or sales.  Of course, in order for these marketing letters to work, they must first be opened and read!  After all, you can have the strongest, most compelling and ...

Read the full article >>

In written marketing – LESS is MORE

Here's a quick marketing tip for you, which will help you get a better response rate from all your written marketing.  To increase the success of your mailshots, advertising, email marketing and the number of leads you get from your website: Use as few words as you can to get your message ...

Read the full article >>

Your marketing mix part 2 of 2

I am going to show you how to make your marketing more successful and more reliable, with something called your marketing mix. I am also going to give you a list and explanation of some of the most popular types of marketing, used by small and medium sized businesses.  I strongly suggest you

Read the full article >>

Your marketing mix part 1

There's a common marketing myth, which is REALLY hurting a lot of salespeople and business owners!  The myth is that there is a single, all-powerful marketing technique that they need to find; which will be the answer to their marketing woes. Your marketing mix However, successful marketing requires a multi-pronged approach - not a single 'magic bullet'!  ...

Read the full article >>

Learn how busy your competitors websites are!

Research plays a major role in marketing.  As a business owner or salesperson, you need to know what your competitors charge for their services, what guarantees they provide and the kind of customer service they offer etc.  Armed with this essential information, you can make sure your services are the most valuable in the marketplace. Competitor ...

Read the full article >>