Here’s a quick marketing tip for you, which will help you get a better response rate from all your written marketing. To increase the success of your mailshots, advertising, email marketing and the number of leads you get from your website:
Use as few words as you can to get your message across!
Two powerful reasons why, with written marketing, LESS is MORE:
ONE: By using as few words as possible, you remove all the dross and keep only the key points of your marketing message. This makes your message clearer, more focused and easier for the reader to understand.
TWO: Just like you, the people reading your marketing have NEVER been busier! When someone opens a marketing letter, or sees an advertisement, they do a quick scan of it. If it looks too long, many people will decide not to invest the time required to plough through it!Most of the marketing letters, email marketing and advertising I see is AT LEAST 50% too long!
When your written marketing becomes clearer, more focused AND more people actually read the whole message – you significantly increase its potential! This is a great way to leverage your results.
It’s been proven that long copy works better than short copy, granted that you have a powerful headline, followed by a compelling subhead, followed by a telling first paragraph, then the second, and so on. If you write a powerful headline, the job is half done. The copy will be read. As long as each piece of information contains effective sales points, the reader will make time to read the copy, even if it’s long.