http://jimsmarketingblog.com/2008/08/23/in-written-marketing-less-is-more/ Marketing advice & marketing tips for small businesses & entrepreneurs. Sat, 31 Jul 2010 20:02:18 +0000 hourly 1 http://wordpress.org/?v=3.0 http://jimsmarketingblog.com/2008/08/23/in-written-marketing-less-is-more/comment-page-1/#comment-4052 Angelika Ilina Wed, 11 Feb 2009 01:59:58 +0000 http://jimsmarketingblog.wordpress.com/?p=77#comment-4052 It's been proven that long copy works better than short copy, granted that you have a powerful headline, followed by a compelling subhead, followed by a telling first paragraph, then the second, and so on. If you write a powerful headline, the job is half done. The copy will be read. As long as each piece of information contains effective sales points, the reader will make time to read the copy, even if it's long. It’s been proven that long copy works better than short copy, granted that you have a powerful headline, followed by a compelling subhead, followed by a telling first paragraph, then the second, and so on. If you write a powerful headline, the job is half done. The copy will be read. As long as each piece of information contains effective sales points, the reader will make time to read the copy, even if it’s long.

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