As you may already know, I produce a very popular newsletter; with thousands of readers spanning more than 100 countries around the world. I have developed my newsletter without any form of paid advertising; everything has been achieved through my website, blog, referrals and forwarding!
Here are a few of my suggestions, if you want to [...]
Monthly Archives: September 2008
Top newsletter tips – part 1
Jim’s 1 Year Marketing Program
As some of my more eagle-eyed readers will have noticed, I have just added a new page to this website; all about my popular 1 Year Marketing Program.
If you are serious about dramatically improving your sales and profits, this program is exactly what you need! To find out more, click here!
If you found [...]
Making your marketing work
Imagine a building project, where the carpentry work was being carried out by an insurance broker, the electrical work was being handled by an accountant and where the bricks were being laid by a web designer!
That project would be a total mess! Although the people working on that building are all intelligent professionals in their [...]
Listen to the marketplace
Here’s one of the most valuable pieces of business advice I ever received. It was given to me by a retired accountant way back in 1995, a few weeks before I started my business.
It is simply this: “Listen to what the marketplace is telling you!”
He went on to explain that if, for example, you find [...]
Wordpress.com and business blogging
I wrote a post a while ago, saying that WordPress.com was a good place to host your business blog, if you were just starting out and wanting to ‘test the water’ as it were.
However, since then I have been emailed by a reader; who pointed out some poorly publicised, but extremely important limitations to a [...]
Big blog update
I have just relocated this blog; from being hosted at WordPress.com to being self-hosted professionally. This will allow me to provide you with far more resources and remove the limitations of having the blog hosted at WordPress.com.
Mr Mark White – “Thank You!”
The entire relocation / migration process has been expertly handled for me, by business [...]
3 great Internet marketing tips
In this blog post, I am going to give you 3 great tips to improve the amount of leads, enquiries or sales you make from your website!
But first, have you ever wondered why some of your competitors appear on the first page of Google, when you do an industry related search?
They have really average looking [...]
Marketing Blog Update
It’s now just under a month since I launched jimsmarketingblog.com and I thought I would give you a bit of an update; regarding how things are coming along.
The emails and comments I have received have been helpful and universally positive! It seems the information I have been sharing has really struck a chord with you.
It [...]
To make it in sales – fish for whales!
When I started my first sales job, over 20 years ago, my boss gave me a piece of sales and marketing advice that has helped me generate millions of pounds worth of sales – and I am going to share it with you right now!
“To make it in sales, fish for whales!”
I asked my former [...]
How to get your fees or prices right in 3 steps!
One of the most common marketing mistakes I see small businesses and consultants make, is that they set their fees or prices too low. They claim to offer a valuable, high quality service, but then lose credibility (and sales), by offering that service for a bargain basement fee.
In this blog post, I am gong to [...]
Avoid toilet paper web design
Marketing is all about developing trust. This is why I am always totally amazed, when I see an apparently legitimate company, using the exact same ‘toilet paper web design’ as used by online criminals, scammers and con artists!
What is a ‘toilet paper web design’?
I coined the phrase ‘toilet paper web design’ a year ago. It [...]
How to test and measure your marketing
As any marketing professional worth their salt will confirm, successful marketing is based around a process, where you ‘test, measure, test measure’ everything you do, until it’s as effective as you can get it.
Here’s how testing & measuring works!
You test (or try) a new idea and then you measure the results you get. If your [...]
The marketing power of association
It’s a fact; before someone becomes a client or customer of your business, they need to trust you. One of the fastest ways to create an image for your business, which people in the marketplace will trust (and desire), is to make “the power of association” a part of your marketing mix!
Marketing and short cuts
People [...]
Good marketing advice?
By Jim Connolly – www.jimconnolly.com
I have just been reading some dreadful marketing advice; given by a self-proclaimed ‘marketing guru,’ to the owner of a small business. The advice was in answer to a question posted on Twitter. The advice was totally incorrect and showed that this so-called marketing ‘guru’ didn’t even possess a basic understanding [...]
Spot opportunities and improve client retention!
As the owner of a business or someone involved in marketing, you should regularly ask your clients for feedback.
2 REALLY GOOD reasons why YOU need client feedback:
Firstly, it allows you to spot opportunities that you would have missed AND avoid problems before they happen. For example, if you ask your clients what additional services they [...]
What’s your competition like?
A marketing tip – by Jim Connolly
At the recent Olympic Games, every athlete knew exactly what the ‘personal best’ figures for each of their competitors was. That’s because it’s almost impossible to succeed at anything, unless you know what you are competing against!
Equally, to compete successfully in business, you need to research what you are [...]
The power of a great marketing statement
I saw a piece of marketing earlier today, which clearly demonstrated the power of a well-written marketing message. It was an advertisement for an Internet hosting company. It makes what ’sounds’ like a very positive statement; regarding the quality of their service – until you think about what they are actually saying!
Here’s what their [...]
Is the mailshot dead?
I have an interesting marketing question for you;
“if someone invented mailshots or ‘marketing letters’ today, would you or your business actually use them?”
Just imagine the sales pitch for a mailshot
“I’m Bob from the Post Office and I want to tell you all about this new invention – mailshots! You know how you can use email [...]
Jim’s Marketing Blog Update
My week old marketing blog!
I just wanted to say a BIG ‘Thank You!’ to those of you who are recommending jimsmarketingblog.com to your friends and contacts. Although I only launched the blog less than a week ago, it has already passed the visitor target I set for it’s first month.
A lot of the traffic we [...]
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