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	<title>Comments on: The power of a great marketing statement</title>
	<atom:link href="http://jimsmarketingblog.com/2008/09/03/the-power-of-a-great-marketing-statement/feed/" rel="self" type="application/rss+xml" />
	<link>http://jimsmarketingblog.com/2008/09/03/the-power-of-a-great-marketing-statement/</link>
	<description>Marketing advice &#38; marketing tips for small businesses &#38; entrepreneurs.</description>
	<lastBuildDate>Sat, 31 Jul 2010 20:02:18 +0000</lastBuildDate>
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		<title>By: Calvin Lee</title>
		<link>http://jimsmarketingblog.com/2008/09/03/the-power-of-a-great-marketing-statement/comment-page-1/#comment-10490</link>
		<dc:creator>Calvin Lee</dc:creator>
		<pubDate>Mon, 08 Feb 2010 05:51:59 +0000</pubDate>
		<guid isPermaLink="false">http://jimsmarketingblog.wordpress.com/?p=410#comment-10490</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @jimconnolly: ►Marketing messages - Why 99% isn&#039;t always enough http://bit.ly/95CM5R&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @jimconnolly: ►Marketing messages &#8211; Why 99% isn&#39;t always enough <a href="http://bit.ly/95CM5R" rel="nofollow">http://bit.ly/95CM5R</a></span></span></span></p>
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		<title>By: Do startups really need branding straplines? &#171; Nickpoint</title>
		<link>http://jimsmarketingblog.com/2008/09/03/the-power-of-a-great-marketing-statement/comment-page-1/#comment-5424</link>
		<dc:creator>Do startups really need branding straplines? &#171; Nickpoint</dc:creator>
		<pubDate>Wed, 19 Aug 2009 16:49:04 +0000</pubDate>
		<guid isPermaLink="false">http://jimsmarketingblog.wordpress.com/?p=410#comment-5424</guid>
		<description>[...] is a good article on creating straplines.  Once made you also have to deliver on your strapline promise. Otherwise your statement is meaningless and trust will be lost. Over the last few months [...]</description>
		<content:encoded><![CDATA[<p>[...] is a good article on creating straplines.  Once made you also have to deliver on your strapline promise. Otherwise your statement is meaningless and trust will be lost. Over the last few months [...]</p>
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		<title>By: Marketing Specialist - Jim Connolly</title>
		<link>http://jimsmarketingblog.com/2008/09/03/the-power-of-a-great-marketing-statement/comment-page-1/#comment-1895</link>
		<dc:creator>Marketing Specialist - Jim Connolly</dc:creator>
		<pubDate>Sun, 30 Nov 2008 10:28:23 +0000</pubDate>
		<guid isPermaLink="false">http://jimsmarketingblog.wordpress.com/?p=410#comment-1895</guid>
		<description>John,

Love the different strokes reference - thanks ;)</description>
		<content:encoded><![CDATA[<p>John,</p>
<p>Love the different strokes reference &#8211; thanks <img src='http://jimsmarketingblog.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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	<item>
		<title>By: John</title>
		<link>http://jimsmarketingblog.com/2008/09/03/the-power-of-a-great-marketing-statement/comment-page-1/#comment-1894</link>
		<dc:creator>John</dc:creator>
		<pubDate>Sun, 30 Nov 2008 10:21:58 +0000</pubDate>
		<guid isPermaLink="false">http://jimsmarketingblog.wordpress.com/?p=410#comment-1894</guid>
		<description>Hi. I&#039;m here because I&#039;ve been luckily enough to be &quot;selected&quot; as one of your 8000+ close personal twitterites. Whatever did I do to deserve this :)

But I&#039;m one of those weird people who actually enjoy reading spam emails, and I do check out lots of seemingly obvious marketing tricks and games. So I decided to check out your site to see what gives. And um....wow!

You really know what you&#039;re talking about Willis! I&#039;m bookmarking this very post to show to my boss and will probably spend the rest of this rainy Sunday afternoon poking around this site. Thanks!</description>
		<content:encoded><![CDATA[<p>Hi. I&#8217;m here because I&#8217;ve been luckily enough to be &#8220;selected&#8221; as one of your 8000+ close personal twitterites. Whatever did I do to deserve this <img src='http://jimsmarketingblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>But I&#8217;m one of those weird people who actually enjoy reading spam emails, and I do check out lots of seemingly obvious marketing tricks and games. So I decided to check out your site to see what gives. And um&#8230;.wow!</p>
<p>You really know what you&#8217;re talking about Willis! I&#8217;m bookmarking this very post to show to my boss and will probably spend the rest of this rainy Sunday afternoon poking around this site. Thanks!</p>
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		<title>By: jimconnolly</title>
		<link>http://jimsmarketingblog.com/2008/09/03/the-power-of-a-great-marketing-statement/comment-page-1/#comment-44</link>
		<dc:creator>jimconnolly</dc:creator>
		<pubDate>Mon, 08 Sep 2008 21:23:20 +0000</pubDate>
		<guid isPermaLink="false">http://jimsmarketingblog.wordpress.com/?p=410#comment-44</guid>
		<description>Thanks for the positive response.

Client or customer retention is one of the most overlooked elements of sales and marketing; yet it&#039;s vital.  I like Georgie&#039;s idea of how neglecting client retention is like having the tap on and watching the water flow down the drain - excellent!

JC</description>
		<content:encoded><![CDATA[<p>Thanks for the positive response.</p>
<p>Client or customer retention is one of the most overlooked elements of sales and marketing; yet it&#8217;s vital.  I like Georgie&#8217;s idea of how neglecting client retention is like having the tap on and watching the water flow down the drain &#8211; excellent!</p>
<p>JC</p>
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		<title>By: Georgie K</title>
		<link>http://jimsmarketingblog.com/2008/09/03/the-power-of-a-great-marketing-statement/comment-page-1/#comment-47</link>
		<dc:creator>Georgie K</dc:creator>
		<pubDate>Mon, 08 Sep 2008 21:02:17 +0000</pubDate>
		<guid isPermaLink="false">http://jimsmarketingblog.wordpress.com/?p=410#comment-47</guid>
		<description>Its good to see someone recognizing the importance of retaining clients or customers. Many so called marketing experts seem to focus exclusively on winning new business.

Thats just like turning a tap on but leaving the plug hole open.

This blog is good stuff. I&#039;m gonna keep watching.</description>
		<content:encoded><![CDATA[<p>Its good to see someone recognizing the importance of retaining clients or customers. Many so called marketing experts seem to focus exclusively on winning new business.</p>
<p>Thats just like turning a tap on but leaving the plug hole open.</p>
<p>This blog is good stuff. I&#8217;m gonna keep watching.</p>
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		<title>By: Smart Mart</title>
		<link>http://jimsmarketingblog.com/2008/09/03/the-power-of-a-great-marketing-statement/comment-page-1/#comment-46</link>
		<dc:creator>Smart Mart</dc:creator>
		<pubDate>Mon, 08 Sep 2008 20:43:56 +0000</pubDate>
		<guid isPermaLink="false">http://jimsmarketingblog.wordpress.com/?p=410#comment-46</guid>
		<description>Another excellent post Jim - thanks man!</description>
		<content:encoded><![CDATA[<p>Another excellent post Jim &#8211; thanks man!</p>
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		<title>By: Tom</title>
		<link>http://jimsmarketingblog.com/2008/09/03/the-power-of-a-great-marketing-statement/comment-page-1/#comment-45</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Thu, 04 Sep 2008 22:15:27 +0000</pubDate>
		<guid isPermaLink="false">http://jimsmarketingblog.wordpress.com/?p=410#comment-45</guid>
		<description>This is a brilliant blog post!</description>
		<content:encoded><![CDATA[<p>This is a brilliant blog post!</p>
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