As the owner of a business or someone involved in marketing, you should regularly ask your clients for feedback.
2 REALLY GOOD reasons why YOU need client feedback:
Firstly, it allows you to spot opportunities that you would have missed AND avoid problems before they happen. For example, if you ask your clients what additional services they would like you to offer, and a uniformed reply comes back – you have just identified a whole new income stream for your business!
Secondly, it can help you spot if a particular client is unhappy or thinking of leaving! Clients who are disgruntled are often among the first to reply to feedback requests! By listening to their problems and resolving them, you can reduce the number of clients you lose. This is an excellent way to quickly improve client retention. Client retention, sometimes called ‘attrition’ should be a part of every business’s marketing mix.
A simple email, asking clients what they think about some of the key elements of your services is all you need. Ask them to score each section on a scale of 1 to 5 and see what comes back. Always provide a section for them to leave a comment, idea or suggestion.
The answers are often very illuminating – AND ALWAYS useful!
Thanks for this advice. I like your style of writing it’s really easy to understand.