I have just been reading some dreadful marketing advice; given by a self-proclaimed ‘marketing guru,’ to the owner of a small business. The advice was in answer to a question posted on Twitter. The advice was totally incorrect and showed that this so-called marketing ‘guru’ didn’t even possess a basic understanding of marketing.
I checked-out the guru’s website and…
Because the advice was so obviously given by someone with no marketing background, I was curious and decided to check out her website. In seconds you could see that this lady was clueless when it came to marketing!
Her website was horrible. It lacked even basic Search Engine Optimisation, the copy writing (wording) was shockingly poor and the site looked really ‘cheap!’
The site was littered with marketing buzz-words, and as you would expect, there were the obligatory links to various affiliate marketing programs promising to make you RICH RICH RICH!!
Bad marketing advice can kill a small business!
We live in an age where anyone can set up a website or blog and claim to be an expert on anything! That’s why, as a respected name in marketing, I decided to start a website a couple of years ago – www.jimconnolly.com – that just GIVES AWAY FREE MARKETING information to anyone who wants it. No, you don’t even have to subscribe to anything or register – it’s ‘just there’ for you to read, listen to and enjoy the results!
Small businesses and those just starting out, rely heavily on free advice. I wanted to make sure there was a 100% free, reliable marketing resource for them, which they could use to massively improve their sales results. Because I base all the marketing information at jimconnolly.com on ideas I have used to generate millions in sales for clients and myself, people know they can trust the advice there. Of course, it’s also the reason I launched this marketing blog!
Jim who? – Never heard of you!
If you don’t already know who I am, I have been a marketing professional for over 20 years and I have run my own successful, international marketing business for the past 13 years. I have generated many, many millions of pounds and dollars worth of sales and my marketing material now reaches millions of people each year, spanning over 70 countries. My newsletter is read by thousands of people on every continent and my audio programs are used all over the world. I have also contributed to programming on The BBC, ITV and Channel 4 in the UK and CBS and CNN in North America.
I hope you find this blog useful. I am adding new material all the time and I encourage you to leave a comment and share your thoughts with other readers. Please feel free to share this blog with your friends, using the buttons below!
This needs to be said. There are experts out there who are experts only in their mind. I was on a mailing list and got marketing tips each week from a guy who called himself a guru but his information was generic and ineffective. I have been following your stuff Jim for a few years and you are able to give consistently unique and easy to use answers. Love it.
Hello Andrea,
Thanks for your kind words – I’m glad you find my marketing material useful.
I certainly think there’s a need to make people aware that it’s essential to check out the people who provide advice online.
For example, in the UK, one of the best-known sales trainers has never actually worked in sales!
All the best,
JC