Whatever line of business we are actually in, we are always a professional problem solver. People pay us to solve their problems – think about it:
If you have a web design business, you solve the problem of ugly, ill-functioning websites. If you have an insurance business, you solve the problem of unprotected risks or financial hardship etc.
Because your prospective clients are looking for service providers, who can solve their problems – just imagine how unimpressed they would be; if your marketing messages were all about YOUR business and YOUR amazing special offers.
Take time to research the key problems facing their industry and when you speak with them – find out what problems their business is uniquely facing. Then, learn how to match the answer to their problem with your product or service.
Even if your product or service can only resolve part of one of their main problems – it’s enough for them to totally change the way they see you as opposed to ANY of your competitors.
You will become one of those rare businesses we value so much – which offers us the answers and peace-of-mind we all long for!