Over the past few days, I have read a few different people giving the same piece of extremely damaging advice!
Stop your marketing!
Believe it or not, there are people out there right now, suggesting that because there is an economic downturn, credit crunch or recession (take your pick), businesses should avoid investing in marketing! This could not be further from the truth. In fact, during tough economic times, it’s far MORE important to market your services effectively than during a stronger economy.
Because when times are good, even poorly marketed companies will make some sales – just by being there at the right time or getting their message in front of enough people.
However, when money is tight, people and businesses have to REALLY THINK before they buy anything. They also become far more attracted to products and services that offer great value. So, they spend money on the things that sound the most valuable and compelling - and that’s the goods and services that are best marketed!
I shall be writing some posts over the coming days, to show you how you and your business can thrive during a weak economy. Make sure you don’t miss a thing, by subscribing to my RSS feed using the orange button on the top left hand side of this page!