Comments on: Blog marketing & newsletter marketing

By: Jorge Cunha

Jorge Cunha — Wed, 11 Mar 2009 18:19:11 +0000

Response to @Laura and @udit

You to imagine the customer side because they are simple.

for Laura you can put on the blog how to get the nice customization of a nice Basket to the Easter.

For Udit, you can put a nice article to combine and perserve the old furniture with a new one.

“Turn to Simplicity”

By: udit

udit — Wed, 21 Jan 2009 07:34:24 +0000

This is a good article, but I would like to get your opinion on my situation. I have a furniture company in Poland and we are planning to set-up a e-commerce website and although I can see how a newsletter will help but, how can a blog help me there to boost sales..??? meaning what do I write in a blog about my furnitures that attracts buyers..??

PS: I am a subscriber of your NL too

By: laura

laura — Fri, 14 Nov 2008 16:28:22 +0000

I am clear about the value of a blog, but struggle knowing how to develop one when you are not selling a service or expertise, but rather product? I sell gourmet gift baskets and for the life of me, can’t figure out how to blog about that! Any advice from you or readers?

Laura

By: Dale Larson » Blog Archive » Give more to sell more: Better blogging and online marketing

Tue, 11 Nov 2008 17:38:10 +0000

[...] http://jimsmarketingblog.com/2008/10/26/blog-marketing-newsletter-marketing/ [...]

By: Paul Mitchell

Paul Mitchell — Sat, 01 Nov 2008 09:34:28 +0000

Hey Jim,
loots of great ideas in your post and also in the comments section.

This blogs been more use to my business over the past few weeks than any of the marketing programs I have bought.

By: Marketing Specialist - Jim Connolly

Marketing Specialist - Jim Connolly — Tue, 28 Oct 2008 23:36:19 +0000

Hello Kim,
Thanks for your comment and all that useful advice.

I have not had a chance to read your new blog at http://www.marcomink.com/blog but if it’s as good as your comments, it’s going to be a huge success.

By: Kim Cornwall Malseed

Kim Cornwall Malseed — Tue, 28 Oct 2008 22:26:51 +0000

Hi Jim, Another terrific post, and very relevant for me as I just launched my blog and newsletter 3 weeks ago and already have started to see the value you talk about.

I really like that you stress research before starting these efforts. I did A LOT of weekend reading of various blogs I think ‘do it right’, strategies on blogging for biz, best blog platforms (I also use paid version of WordPress), best ways to write and deliver newsletters, studying examples of great newsletters, and other before starting, and it really helped.

I agree that these efforts don’t have to take a lot of time. I keep a list of topics and ideas for blog posts and newsletter articles on my desktop, so anytime I think of an idea I jot it down, and anytime I run across info I’d like to include or link to, I pop the links into the list so when I’m ready to write all info is together in one place.

Like all activities that go into running a biz, it’s about balancing the time spent on client work vs. marketing and biz development efforts. Too much time or too little spent on any one aspect of a business isn’t good, as you’ll either have no clients or unhappy ones.

By: Robert

Robert — Tue, 28 Oct 2008 09:19:11 +0000

@ Jim. Thanks for the great write up.

Well that’s the way I see it. Your subscription list really is a fantastic investment. Invest your time and effort into maintaining one that is effective. In time this becomes the real worth of an online business.

By: Marketing Specialist - Jim Connolly

Marketing Specialist - Jim Connolly — Tue, 28 Oct 2008 09:12:20 +0000

Hello Robert,

You make two excellent points!

Firstly, once you have a big enough list of subscribers, as soon as you send a mailing (if done correctly) you can start making sales (or attracting leads) in seconds.

Secondly, it does take time to build your subscriber list. However, the time and effort required is highly rewarded.

Thanks for the comment.

By: Robert

Robert — Tue, 28 Oct 2008 09:01:29 +0000

The simple email is a powerful tool. I have a friend who literally decides, “time to make money!” Sends out his newsletter and instantly sales are generated. Granted it’s taken him some time to get to a decent sized database of targeted email addresses. But now that list IS his business.

Thanks for the article.