Comments on: How to sell ANYTHING!

By: David Winch

David Winch — Fri, 01 Jan 2010 12:01:26 +0000

Very true and very well put, Jim.

I’d just add that because value, as you so rightly say, is perceived you cannot tell the prospect the value they will get from buying your product or service.

The skill is in helping them work this out for themselves. Once they understand value for themselves, and can articulate it for themselves, you the seller can understand it too.

Then, if you have flexibility, you can set your price at a level that gives the prospect a huge return on their investment. And if their perceived value of dealing with you is high enough, you will have rarely struck such a profitable deal. That’s WIN-WIN!

David

By: Su Butcher

Su Butcher — Fri, 01 Jan 2010 10:36:54 +0000

RT @LSArchitects: For anyone thinking of lowering thier fees, read this first: http://jimsmarketingblog.com/2008/11/03/how-to-sell-anything/

By: imran

imran — Tue, 14 Jul 2009 06:55:39 +0000

hi could you please help me with a pitch when calling clients to advertise on plasma screens thats placed around various stores , i would like to know how could i not turn me down but call me over to know more and how do i turn them to advertisers
thanks a lot
i enjoyed reading your advise above

By: Marketing customer service value | Jim's Marketing Blog

Marketing customer service value | Jim's Marketing Blog — Mon, 08 Jun 2009 14:24:23 +0000

[...] fulfilling OUR marketing promises. More than that, we need to constantly look out for new ways to increase the value of our services to the [...]

By: Michael Berger

Michael Berger — Fri, 23 Jan 2009 15:01:23 +0000

From @jimconnolly: Great tips for new entrepreneurs – how to sell anything! http://tinyurl.com/SellAnything

By: recession marketing for small business | Jim's Marketing Blog

recession marketing for small business | Jim's Marketing Blog — Fri, 02 Jan 2009 12:03:49 +0000

[...] prospective clients / customers are looking for the best value for money possible. This requires super-effective marketing, as you will need YOUR message to stand out and then convince people, more powerfully than your [...]

By: Marketing advice boost sales & profits | Jim's Marketing Blog

Marketing advice boost sales & profits | Jim's Marketing Blog — Mon, 17 Nov 2008 14:45:02 +0000

[...] and also reassure them that your prices or fees are set within their range. You achieve this by pumping massive value into your services, PLUS showing that people, just like them, are already using and benefiting from your [...]

By: Robin Houghton

Robin Houghton — Mon, 17 Nov 2008 12:18:46 +0000

Well said, Jim. Motivates me to get off my backside and walk the talk! You’re absolutely right about ‘perceived value’ – I’m reminded of the saying that people don’t always buy what they need, but they always buy what they want. Nevertheless, important to not shatter people’s perceptions after the sale of course…

By: love2dsign

love2dsign — Sun, 16 Nov 2008 20:06:31 +0000

Whow, your article worked miracles! Somehow I felt I had what it takes, but was unable to articulate it! When I read your post it finally made ‘click’! This will help me to sell my services much better,
thank you very much!

By: laura

laura — Fri, 14 Nov 2008 16:15:23 +0000

I’ve just visited your blog for the first time today and I’m so glad I found it! And the timing couldn’t have been better. I was an exhibitor at a Chamber of Commerce business showcase last night and through my conversations with folks heard the value they perceive in my products. That, in conjunction with your article, was very clarifying about what I really have to offer that is of value and unique and how to better describe it. Thank you!