Comments on: Getting your marketing balance right!

By: BostonMarketing

BostonMarketing — Tue, 14 Jul 2009 18:26:00 +0000

Getting your marketing balance right! http://tinyurl.com/6c924a

By: How to sell in credit crunch | Jim's Marketing Blog

How to sell in credit crunch | Jim's Marketing Blog — Sat, 06 Dec 2008 12:52:18 +0000

[...] today’s economic climate, your prospective clients are thinking REALLY hard before spending their money. This is why it’s important for you to put the cost of investing [...]

By: Tyrika

Tyrika — Tue, 18 Nov 2008 19:12:41 +0000

I think you have summed up the best way of showing your customers why they will be happy by seeing that your existing customers have been happy as well. Even in a recession, happiness really doesn’t have a dollar amount on it.

By: Marketing Specialist - Jim Connolly

Marketing Specialist - Jim Connolly — Tue, 18 Nov 2008 09:03:51 +0000

Russell,

I have certainly seen many, many examples where a more expensive service has sold far easier, than a lower priced alternative.

I believe the term here is; “reassuringly expensive.”

By: matt mernagh

matt mernagh — Tue, 18 Nov 2008 05:04:32 +0000

relationships determine prices. the goal is to build lasting relationships. if you’re in a period of accepting new clients offer them a deal by knock a few bucks off your fee. when they come back to you for the project your probably too busy and have to charge them full price, right. because everyone u gave a deal to is a returning customer. what about bartering? one good friend doesn’t like parting money on me, instead of me parting money on his retail hemp clothing store i trade. he wins on this front too, b/c everyone asks where i got the great clothes from.

By: Russell Tripp

Russell Tripp — Mon, 17 Nov 2008 22:45:32 +0000

When it comes to price points, I tend to believe having the highest price is actually an advantage when selling services moreso than when selling products. If someone is buying a service, they are probably not an expert in whatever the service field is or they wouldn’t be shopping for that service. This means they have no way of really comparing service before purchase other than price. The thinking generally goes – well, if their price is considerably more, their service level/expertise must be that much greater than their competitors, I’d be safer/smarter using them than a cheaper alternative. Of course, there are always price shoppers as well, so there is a place for so-called “bottom feeders” too – the place you absolutely don’t want to be is in the “deadly middle” ground of prices. More expensive than the cheapest alternative for price shoppers, less expensive than the best “expert” for those shoppers.

By: Marketing Specialist - Jim Connolly

Marketing Specialist - Jim Connolly — Mon, 17 Nov 2008 22:38:36 +0000

Jared,

I think the success of online retailers like Amazon, confirms that people will happily spend money online, providing the marketing addresses the customers core issues.

By: Jared Young

Jared Young — Mon, 17 Nov 2008 22:24:41 +0000

Jim, great post to start another great conversation!

I’ve had clients both overprice and UNDER price their products. There are plenty of people out there that believe an inexpensive product must be a CHEAP product. It really is all about the value (price vs benefit).

Also, I’ve found that many people are still skeptical of buying something online… there isn’t any permanence to a website. But good testimonials can help overcome that issue. I always recommend people make their testimonials as rock solid as possible by including at least 2 pieces of identifying information (ie: name and city, state or name and business name, etc.). Don’t give anyone reason to believe that your testimonials might not be real or you’ll undermine your your product and yourself.

By: Marketing Specialist - Jim Connolly

Marketing Specialist - Jim Connolly — Mon, 17 Nov 2008 19:41:32 +0000

Russell,

What a GREAT question (this is why I LOVE the comments section of the blog!)

It’s a fact that to make a purchase, someone needs to be motivated.

The term motivation comes from 2 words; Motive & Action.

When the motive is strong, the action follows.

Thanks again for such a great comment Russell!

By: Russell Tripp

Russell Tripp — Mon, 17 Nov 2008 18:14:13 +0000

Excellent advice – can’t wait to see more posts on this subject. What do you think of the theory that people tend to purchase based mainly on emotion and then rationalize their decisions afterwards? I subscribe to that theory myself and believe it’s one reason the right kind of testimonials lead to sales – it helps ease emotional discomfort with the purchase process.