I’ve had quite a few people asking me recently, why there’s no advertising on jimsmarketingblog.com. So, I thought I would let you know.
The short answer is that this blog is NOT here to sell advertising!
Some commercial blogs start off with the sole intention of selling advertising – which is great. However, the primary focus of this blog is very different!
I decided to simply build this blog as a way for me to connect / network with great people (like you); who share my interest in marketing, networking and business development. The community here is extremely important to me, which is why I work so hard to get readers ‘involved’ in the blog – with your comments, suggestions, ‘tweets’ and emails.
As you can see from the amazing number of comments this blog already attracts, (after just 11 weeks of marketing) – the community is both growing and very active!
So, what IS the “business model” then?
I want to show you the effectiveness of my work; through the marketing ideas I share with you and the obvious success of this blog itself. Then, if you decide you want to achieve massively better sales/profits or simply develop an amazingly successful blog, you might decide to give me a call or drop me an email.
That’s it!
Of course, as a result of the growing number of people now visiting and commenting here, companies have started asking me if I will advertise their products or services. This blog’s community is very targeted; primarily people who own a business, are self employed or are ‘decision makers’ in larger companies. Our community here is what advertisers dream about.
I will happily offer advertising on the blog, but only if it’s a product or service that I use or have researched and believe to be massively valuable to you. Nothing offered thus far fits into either category – hense no ads.
I follow you for precisely those reasons. No pretentiousness, no BS, just high quality knowledge, rich experience and great community. One of the best.
Thanks! Jim.
Rob,
Thanks – It’s always great to get such positive feedback!
Hi,
The way you are trying to monetize this blog I think it is very good for you as a marketing specialist. This gives you some strong reputation points.
I admit that I start reading your blog and I think I’ll read your older posts to. I find very interesting informations in your articles but especially in the answers you give to the comments you receive.
I have a question thou : did you raise this blog only by the quality of it’s content ? I mean, I’m sure you used some techniques on Twitter also. I often see you engaging people on Twitter in this little games and I think it’s good as long as they react to your questions.
I’ll keep coming back
for more content.
PS : I’m WebOptimization on Twitter
Toma,
I have used a number of different marketing ideas, in order to quickly achieve results here.
I can confirm, however, I have not spent a penny on any form of advertising though.
You are right on the button. People want high-quality information when they come to your site, not a bunch and flashy, BS advertising! Plus, from how I am looking at your site, you are doing quite well without all the advertising.
@iKyleR is twitter username.
You obviously make money building businesses and not selling advertising – It is a valuable place for business owners to be…
Mark
Kyle
Mark
Absolutely. The advertising model is a GREAT one and I support it 100%, it’s just not what I wanted for THIS blog.
Exactly!
Isn’t it amazing that we live in an environment where being forthright, honest and caring are so unique and refreshing that it gets lots of attention. These are all attributes that feel lost in today’s society. I commend you Jim Connolly for holding the mirror for hopefully what many will want to become.
Susan,
It’s hard to know how to reply to such a generous comment. Thanks!
Agreed with you completely about only showing ads for products you love, have tried, and/or truly believe in.
Hypothetical…once you do find a product like that, does the possible increase of writing about that product start to seem like a sponsorship? I don’t mean that you feel like you NEED to write more about the product, but you just happen to because you love it so much and you want share.
I guess my hypothetical is could people take it the wrong way?
That’s an easy one.
I would never, ever write about a product for money. I was referring to maybe allowing a 125×125 ad box for a product I use or see the value in.
Of course, I write about things like Twitter, wordpress.com and Tweet Deck, for nothing, because I think they are great.
Great question Tim!
I understand that Jim. What I was referring to is you writing about the product not for MONEY but because you LOVE it and feel like sharing your love with your readers.
If you love it a lot and being to write about it a lot (again, not for money or because the company wants you to do so), will some readers take it the wrong way as a sort of sponsorship?
I think you are mixing up a free of charge endorsement (like I give to Twitter) with a paid sponsorship (which I never mentioned anywhere – I said advertisement.)
I don’t do sponsorships (never have.) The reason is that they can cause the kind of issues you mentioned.
I think you’re not understanding my question.
I understand you don’t do sponsorships.
I understand you won’t write about a product because someone pays you to.
I’m asking a question open for discussion among your readers:
If Jim were to find a single product he liked and let the company put a small advertisement on the site…he loves the product a lot and writes about it bunch out of LOVE, not out of FINANCIAL gain…how would you feel as a reader knowing his intentions but seeing the ad next to the posts?
Tim,
The hypothetical situation you keep mentioning could not happen.
I own this blog and I am the sole post writer. I wouldn’t be writing about anything that was being advertised on the blog.
So, the hypothetical situation you keep referring to could never happen. If you want to re-ask that question yet again, please do so through the contact page and I will answer it.
I have taken the same strategy with my blog. I have items for sale elsewhere on the website, and if folks are interested they can find them, but I, like you prefer to keep the blog about information
Lorraine,
You make a good point – thanks!
Advertising is like anything else – it has its place. I believe that if your objective is to educate and inform, then don’t cover every available piece of real estate on the blog with blatant advertising. It not only distracts from the message, but sends the WRONG message. Great post…
Peace,
Alden~
Alden,
I agree with you 100%!
Thank you so much Jim. As always, it is so refreshing to hear from a marketer that he/she is not writing a blog simply to sell something. I write my blog to help others as well.
You are so refreshing, that I will continue to read and write comments here as well. Thanks for all that you do.
Lisa
It builds trust in you. If I know that you’re ideas are solid and your intentions are good, I’m far more likely to buy from you down the road (or recommend you). I do the same thing with my blog: no advertising, no hidden agenda. Just sharing ideas fr small business owners. If they help people, hopefully I’ll get a consulting client down the road. If not, that’s okay too.
I’m sometimes (not always) wary of blogs with external ads – especially if they are in excess. I understand internal ads directing someone to a landing page or product/service, but Google Ads turn me off.
It’s a question of ROI. Does the $50/month in Google Ads (or $500 in targeted ads) outweigh the value of market construction and networking?
I believe that in Social Media, $$ comes in as a specific decision of the end-user by buying a service/product, not by selling space to third parties for messages the end-user does not want or notice.
Before I would advertise anything here, I would need to believe that it was something, which would genuinely provide great value to my readers.
That’s why, for me and for this blog, Adwords will never happen.
Great feedback (as always) thanks!
Jim,
You are one of the few on Twitter that has a following of more than 5,000 that actually keeps their DM box open.
I’m sure it get’s overwhelming, but it is certainly a tribute to why you have been able to get this site up and running so quickly.
Keep up the great work! And, always continue to keep it real like you are doing.
Thanks,
@OutsideMyBrain
Thank, Jim …
Givers gain, and we appreciate your desire to serve, communicate, and help those whom get involved in the marketing ideas and discussions.
Lance Cooper, President
SalesManage Solutions
Great post Jim! Not selling out those who follow your posts is an admirable quality and will hopefully be one of many reasons for many more to stay connected with you. This will also make “your words” stand stronger regarding suggestions, etc. Hope you have an amazing day my friend!!
Thanks again for all the valuable feedback.
It’s great that people place so high a value on integrity.
Jim
Well, I certainly place a high value on integrity! I think all of us appreciate the provision of quality content as opposed to marketed product…and this is coming from a marketer!
I agree, that one should only endorse something on a blog like this whose purpose is to share knowledge and practical application, when it furthers that pursuit. Thanks for looking out for us Jim!
David,
You put that extremely well – thank you.
I really believe that my readers don’t need me selling them the same affiliate products, which they can already get from a million other blogs.
I agree 100% with that business model. I feel the same way about my blog. If you put out good content in whatever area you are in then people will respect that and regard you as an expert in that field.
You don’t always need to be selling something. That’s not the only business model.
Keep up the good work Jim.
Jim,
You are so right – in today’s market, your clients want to learn more about you, your expertise, and to understand how you think. As their respect and interest grows, they are also learning about your products and services. Providing valuable insights for your prospects is critical. I hope more corporations figure this out!
Your concept is a great idea, especially as a marketing expert. I wish I could do the same. I do try to promote only products/sites that I feel are best suited for the markets I try to reach–moms/parents/educators. However, I am still learning the tricks of the trade so to speak. While I’m not a designer, nor do I have the funds to hire one, my site are hosted on primarily free services, except for my main parenting site. I offer advertising opps on all of them , as well as on my podcast/talk show for moms…the trick is finding the people who want to advertise. Response is picking up slowly but surely, so hopefully I am doing something right and things will progress in the future. Thanks for following @littlebytesnews on twitter. I look forward to learning more from you and your tweets! I hope you enjoy mine ☺
Thanks for not advertising. One of the reasons I subscribe and enjoy reading your blog is for the information you share. Not for the advertisements. Appreciate the wealth of information you share. Thanks again…
Hi, Jim, thanks for opening up this discussion.
I designed my local-lifestyle blog (on Fort Worth Texas) so that I could put ads on it, but haven’t done so yet, as I’ve been waiting for the content to build up in quality and quantity to “justfy” putting on the ads. Besides, I’m a writer, more than a marketer, and I needed to see the hits coming in to think ads would be valuable. The blog is still in infancy, although I’m pleased with the stats I doubt it would bring much in today to put adsense ads on it. But now I read on another site that you should put the ads in right away. What do you think? Am I right putting off ads until I’m sure visitors will be really impressed?
thanks,
Sonja
@sonjacassella on twitter
Sonja,
Great question.
In my experience, it depends on what kind of advertising you are going to use.
Adsense ads can be added at any time, because you do not need to impress anyone with numbers to get started.
If you add them AFTER building a readership, you may lose a few people, who find them unattractive. If you put them on the blog from the start, at least you don’t have to worry about how many readers you will lose.
I would get them on right away and let people know up-front what your revenue model is.
You might also want to consider alternative kinds of adverts – which will add value to your blog?
Are there any great products or services that you LOVE, which your readers might benefit from?
If so, find out how / if you can promote that instead (or as well).
I’m sure my readers will have other ideas / feedback / suggestions??
[...] mentioned previously that this blog was never intended as a tool to generate advertising, sponsorship or affiliate [...]