Comments on: Chunking it down!

By: Professional Sales Australia

Professional Sales Australia — Thu, 25 Jun 2009 09:44:42 +0000

haha! Thanks for the blog Jim… When I first read the title I thought “Chugging it down!” and saw a beer (not coffee). I guess that tells you something about me doesn’t it. How much do I spend on beer a month? Well, let me say It’s comparable to coffee for many others.

Great sales advice. I’ll use it today.

Chris

http://www.professionalsales.com.au

By: Mark Harai

Mark Harai — Mon, 09 Feb 2009 15:35:50 +0000

jimsmarketingblog Chunking it down!: Isn’t it strange how people think abou.. http://tinyurl.com/6ffn7l

By: Twitter micro blogging networking image | Jim's Marketing Blog

Twitter micro blogging networking image | Jim's Marketing Blog — Sun, 28 Dec 2008 15:07:35 +0000

[...] wanted the chance to quote for. So, they decided it was best to meet in a public place and chose Starbucks. My friend arrived a little early, grabbed a coffee and [...]

By: Jake Landers

Jake Landers — Sat, 20 Dec 2008 12:38:37 +0000

Can someone translate the above comment so adults can understand it?

By: moomand

moomand — Sat, 20 Dec 2008 12:07:07 +0000

Good enough….bt wat about business to business sales pitch you cant really put your costing in comparison of Bux…..

By: Blog Marketing

Blog Marketing — Wed, 10 Dec 2008 05:09:25 +0000

Awesome persuasion tactic Jim Thanks for the reminder.

Turning the tables and looking at it from a cost saving perspective, it is always an eye opener when you calculate the daily costs and percentage figures instead of the actual amount.

By: TheTechNewsBlog

TheTechNewsBlog — Mon, 08 Dec 2008 12:29:29 +0000

Love this Jim. Thanks for sharing!!

By: Business Minder

Business Minder — Mon, 08 Dec 2008 11:03:26 +0000

Nice post. It’s good to be reminded often about relative values. Cheers!

By: Marketing Specialist - Jim Connolly

Marketing Specialist - Jim Connolly — Sun, 07 Dec 2008 23:17:23 +0000

Mark,

I wrote a post all about that recently: http://jimsmarketingblog.com/2008/11/03/how-to-sell-anything/

It’s about how to pump as much value as possible into your product or service – Hope you like it!

By: Mark Nagurski

Mark Nagurski — Sun, 07 Dec 2008 21:08:42 +0000

I suppose the other side of the coin is to ‘chunk up’ the value elements.

I take this to mean painting an effective picture of the real value of what you deliver.

I write content. Many of our clients use us to create content as part of their lead generation program – a special report to ‘incentivise’ newsletter sign ups for example.

Attracting a handful of registrations a day doesn’t sound like it would warrant a large investment BUT if you ask ‘what could you accomplish with a database of over 1000 interested prospects’ (i.e. 1 year of modest sign ups) their eyes light up.

The real value is almost always achieved in the long term whereas the costs are almost always more immediate.

And everything always look bigger up close.

Painting pictures of both the costs and relative value helps buyers bring the two into perspective.