Comments on: Quick Marketing Tip – Strategic marketing

By: Marketing tip: Use a wider marketing mix!

Marketing tip: Use a wider marketing mix! — Tue, 27 Apr 2010 13:50:54 +0000

[...] is to have a number of effective marketing processes working for you all the time, to form a marketing strategy. The most successful businesses I know, use 8 or more different forms of marketing at any one [...]

By: Is it marketing time for your business?

Is it marketing time for your business? — Mon, 22 Feb 2010 14:29:03 +0000

[...] wrote a post about this, which explains the difference between tactical and strategic marketing and also explains compound marketing / leverage. Be sure to check it [...]

By: Fabio Platero

Fabio Platero — Fri, 26 Dec 2008 11:15:37 +0000

Seth Godin defines the right strategy makes any tactic work better. The right strategy puts less pressure on executing your tactics perfectly.

By: Justin

Justin — Sat, 13 Dec 2008 09:16:42 +0000

Great article Jim!! Some powerful information here!! The section on compound leverage is great.

By: Randy San Nicolas

Randy San Nicolas — Thu, 11 Dec 2008 19:41:51 +0000

Great post! This hits home. I’m going to forward this to my marketing department.

Randy San Nicolas
http://www.prepaidenterprise.com

By: Jessie Ann Heekin

Jessie Ann Heekin — Thu, 11 Dec 2008 16:59:55 +0000

Great post! I am fond of strategic marketing. It is a good principle. Thanks for breaking down compounded leverage as well.

By: Marketing Specialist - Jim Connolly

Marketing Specialist - Jim Connolly — Thu, 11 Dec 2008 08:52:02 +0000

Barney,

You make an interesting point.

The ‘typical’ small business engages in an average of just TWO marketing activities in total; yet the most successful engage in an average of EIGHT complimentary marketing activities.

By: Barney Davey

Barney Davey — Thu, 11 Dec 2008 05:35:20 +0000

Your point about strategic vs tactical is spot on. A tactic would be to plan an email or snail mail communication. A strategy would be to do so around appropriate advertising, to work in press releases and publicity, to offer something of value in return for making the offer viral, as in I’ll send you the white paper free in return for sharing the offer with those you know who also would benefit from it. Throw in a live event, or online event to round it out. I like the viral pitch on Twitter in return for commenting here.

By: K

Wed, 10 Dec 2008 22:04:08 +0000

Marketing is definitely a full time thing….not just something to be done when sales go down.

By: Marketing Specialist - Jim Connolly

Marketing Specialist - Jim Connolly — Wed, 10 Dec 2008 21:53:14 +0000

Glad you found it useful!