Here's a quick marketing tip, which has helped thousands of people to massively improve their sales results. One of the most common marketing problems businesses have, is reaching the right people at the right time. You need to get YOUR message in front of people, at the exact point where they are extremely interested in buying ...
It's sad, but the time has come for me to leave Twitter. At the time of writing this, the three most followed people in England are; John Cleese, Stephen Fry and then me. I have made some great connections because of Twitter and met a lot of interesting people too. Twitter has been a great ...
One of the secrets behind the most successfully marketed small and medium sized businesses, is that they utilise more forms of marketing than their less successful counterparts! In my experience, 'the average' business will use just two or three different kinds of marketing - yet the most successful businesses will be ...
When I wrote and published my Motivation Master Class audio series, I did so because I knew the product would be a success. It has generated a very nice residual income for me over the past 3 years and helped thousands of people, spanning 4 continents, to achieve some great ...
Until earlier this morning, my twitter account had been 'broken' for the past 5 days! This meant I was unable to follow anyone back; which for someone like me, with a reputation for developing communities, is a HUGE problem! Twitter didn't seem interested though; despite me currently being one of the top 60 most followed ...
Mike Butcher - The UK & Ireland Editor for Techcrunch, sent me a couple of tweets today and also an email. By the time Mike emailed me, he thought I had to be using a robot or something, to have developed such a great twitter network so quickly! We spoke and by the end of ...
With the media focusing constantly on negative business news, it's refreshing to see some good news stories coming out; (yes, there are still a lot of businesses doing really well!) Apple announce record breaking revenue & profits This article, from my tech news blog, gives some background to yesterday's ...
QUESTION: What does great marketing have in common with great comedy? ANSWER: Timing! Marketing & timing I received an email earlier, announcing the launch, today, of a new website. If you check the date of this post (20th January 2009) you will see that it's the day that President Obama was inaugurated. This international, mass media event, has received ...
With so many buzz words and marketing ideas flying around, it's easy to forget the basics. That's why I wanted to share something with you today, which really helps us focus on what's important. 4 ways to ...
I have always been a keen reader of blogs, not only because of the actual blog posts - but because of the gold dust you can find in a blog's comments section. For example, no matter how knowledgeable a blogger is on his or her subject, there will usually be people reading a post, who can ...
Judging by my inbox and the comments on this blog, it seems that the current recession is having a very different impact on different people. That's to be expected, yet I'm seeing businesses of similar sizes, in the same industries and the same region having totally different experiences. Recession marketing I wrote a while ago, about how ...
This post is all about how you can increase your sales and enquiries, by using a targeted approach to your marketing. A great product or service, with an excellent marketing message, will still fail to generate sales - unless that message is reaching a targeted group of prospective customers. That's why it's so important for you ...
This post is all about how to get yourself some highly effective, FREE advertising! One of the main reasons most small and medium-sized businesses don't advertise, is that they lack the finances. They know ...
One of the biggest mistakes people make when building a commercial network, is that they focus too much on numbers. However, the size of a network by itself is of limited value. Building a large, low value commercial network is actually a low leverage activity and counter-productive! Networking isn't just about numbers This ...
After running a successful business for 13 years, I have come to understand and appreciate the power of trusting my business instincts. Trust your instincts! Whenever I have gone against my natural business instincts, it's almost always been the wrong thing to do! Even if I sometimes think on a conscious level that my 'hunch' must be ...
As any of my regular readers will know, me and Google have a very strange relationship! I decided to write this blog exclusively for people and develop it's readership via 'social media marketing.' As a marketing professional, I wince when I see blogs, which are clearly written primarily to score SEO points; with the actual ...
For most businesses, the first week in January is not the start of a New Year - It's simply the chance to live the same old year over and over and over again! They carry on investing their ...
Last month, I interviewed some business owners, who not only survived the last recession but actually grew their businesses; whilst those around them saw their businesses shrink or go broke. I wanted to know what their secret was, so I could share it with you! It became apparent very quickly that there was a single, common ...
As we move into a brand new year, I would like to share one of the simplest, yet most valuable pieces of advice I know with you. Don't mistake movement for progress! Progress is not the result of hard work. If hard work were the secret to success, our grandparents would have been millionaires!Progress only comes when ...
