Comments on: Marketing in a recession

By: Don’t stop marketing - budget ways to max your mix in a recession « katproductions

Mon, 27 Apr 2009 21:09:42 +0000

[...] Connolly bears this out in a recent blog post when he discovered that businesses who not only survived, but thrived during the last recession [...]

By: Frank Irias

Frank Irias — Wed, 11 Feb 2009 16:34:17 +0000

Excellent post. Now’s not the time to slash your marketing budget. In fact, you should increase it if you can in areas where you can measure your results and account for every precious penny spent. As for hesistant clients, show the success you’ve had with past direct response marketing efforts. That might help you win them over.

By: Sam Howat

Sam Howat — Mon, 09 Feb 2009 18:08:19 +0000

Marketing in a recession – Excellent article by @Jimconnolly – http://tinyurl.com/96dxb9

By: Mark Harai

Mark Harai — Mon, 09 Feb 2009 16:40:04 +0000

Marketing in a recession – http://bit.ly/ZjFZ

By: Kathy

Kathy — Tue, 27 Jan 2009 00:59:15 +0000

Sorry for the misspelling. “Buy” into this.

By: Kathy

Kathy — Tue, 27 Jan 2009 00:58:19 +0000

Jim,

This is a great post, and it seems like everyone here agrees with you. My question is, how do you get others to by into this? I’m involved in a local art gallery where my partners only see the dollars they are spending, not the revenue they are losing. Any ideas to get them to realize the value of an investment?

By: Nicole Ravlin

Nicole Ravlin — Mon, 26 Jan 2009 18:38:42 +0000

Great post! RT: @Jimconnolly Marketing in a Recession: http://tinyurl.com/96dxb9

By: Mark

Mark — Wed, 21 Jan 2009 12:16:09 +0000

Jim I agree with what you have said about innovative marketing. However,at some point one must be realistic, and determine if during this economy ones business will have a ROI. In my home furnishing store, I realized after, cutting overhead to a minimum and downsizing my space to 5,800 sf, that I would have to close my store after 32 years. Yes it was painful. But life goes on, and you must find other ways to be a success in life.

By: Dave Straker

Dave Straker — Mon, 19 Jan 2009 20:58:23 +0000

There’s an article which agrees with you in December 2008 Harvard Business Review: “Protect Strategic Expenditures”, by Robert S. Kaplan and David P. Norton

Other advice in the same issue includes keeping your current governance structure, using downtime to develop skills, helping employees manage stress (not giving it to them) and focusing on emerging customers.

Dave

By: robert

robert — Mon, 19 Jan 2009 16:30:07 +0000

reading @Jimconnolly blogpost about marketing in a recession http://tinyurl.com/96dxb9