Comments on: Is your marketing exposed?

By: umberto3000

umberto3000 — Wed, 17 Feb 2010 14:29:48 +0000

nice post.

i guess some people don’t think about that old saying about putting all your eggs in one basket.

By: Tammy Homan

Tammy Homan — Fri, 30 Jan 2009 16:16:39 +0000

Leverage several marketing strategies: http://tinyurl.com/cw89fo Make sure to integrate!

By: Pat | West Florida Components

Pat | West Florida Components — Fri, 30 Jan 2009 12:52:46 +0000

Email marketing and targeted coupon distribution have yielded the most positive results for us this year. Local print advertising didn’t work for us.

By: Joanne Morley

Joanne Morley — Thu, 29 Jan 2009 21:23:25 +0000

Great post, in answer to your questions, we use referrals from clients, colleagues, Business Link, Train to Gain and a range of other sources.

We also network in our local area, Leeds as well as online networking tools such as Ecademy.

Begining to use social media such as Facebook, Twitter etc to support marketing activities.

We use online directories and links to our site and also get traffic from out blog and micro sites to our main website.

Have just written a book – Brighter Marketing Bible for Small Businesses and using this as a marketing tool.

We regularly speak at various events and also run our own seminars from time to time.

In essence we work hard at our marketing and as you can see use more than one method. We have used Direct Mail and advertising in the past – but they weren’t the most effective for us.

Thanks
Joanne

By: Matt Nees

Matt Nees — Thu, 29 Jan 2009 17:56:40 +0000

Nice post Jim. You are correctly stating the obvious about the marketing plan and the Marketing ‘Actions.’ There is no ONE method to rely on, there are MANY to acquire and use.

I am using this same methodology with a number of my small business clients. Developing their ‘evolving’ marketing plan using more agile methods, and presenting the ROI from each.

Great post again.

Matt Nees

By: Andrew Chapman

Andrew Chapman — Thu, 29 Jan 2009 17:49:07 +0000

RT: @Jimconnolly: Is your marketing exposed? http://tinyurl.com/cw89fo Interesting comments!!

By: Toma Bonciu - SEO Services

Toma Bonciu - SEO Services — Thu, 29 Jan 2009 15:16:43 +0000

Hi Jim,

I can’t talk about how effective marketing was for me because my business is just starting so I don’t have the big picture yet.

But I can say that I observe that the basic principles always apply no matter what we are talking about. Just like when we say it’s good to develop multiple income streams so that if one of them fails then you still have the other ways of making money. I see that in marketing the same principle applies mainly because marketing leads to more potential clients and finally to more money. So it’s a common sense to understand that if one of the ways of attracting clients fails then your business will suffer.

Thanks for the information. My eyes are now opening to some new directions that the basic principles may apply to.

By: Photo Birth Announcements

Photo Birth Announcements — Thu, 29 Jan 2009 14:48:38 +0000

Excellent post and the real world example “I interviewed a businesswoman once…” puts it all into perspective. Thanks!

Does word-of-mouth count as part of a marketing plan? If so, how can a business encourage its clients to pass it on?

By: Morning Edition - Jan 29, 2009 « Sazbean

Morning Edition - Jan 29, 2009 « Sazbean — Thu, 29 Jan 2009 14:27:16 +0000

[...] Is your marketing exposed? (Jim’s Marketing Blog) [...]

By: David Pylyp

David Pylyp — Wed, 28 Jan 2009 23:28:32 +0000

Your post and Mike Price are right on target.

I have abandoned print and door flyers as ineffective in the face of the GURU’s that insist we should double our frequency.

We need to embrace (and Learn) the new mediums.

Thank you