Here’s a quick marketing tip, which has helped thousands of people to massively improve their sales results.
One of the most common marketing problems businesses have, is reaching the right people at the right time. You need to get YOUR message in front of people, at the exact point where they are extremely interested in buying your kind of product or service. So, how does it work?
Marketing, word of mouth and a recommendation too!
This quick marketing tip is all about identifying the people, which your prospective clients contact before they are about to purchase your kind of product or service – and getting these people to recommend you. This means you not only get a supply of sales leads from extremely hot prospective clients, you also get to benefit from the power of a referral too!
Example: Although this process works for business to business providers and in many different industries, for this example, let us assume that your business supplies and fits wall and floor tiles. You would start off by asking yourself; “what do people do just BEFORE they get their bathroom or kitchen re-tiled?” Well, in some cases, the person will have just experienced a flood etc and called in a plumber. Equally, they may have got a plumber in to fit a new bathroom suite and now require the floor and walls re-tiled.
So, you would contact the plumbers, who work in the areas and the kind of homes you want to work with, and offer them a standard referral fee for every piece of work their referrals generate for you. Obviously, you would show them some examples of how brilliant the quality of your work is, so they knew they were recommending a high quality service.
What kind of businesses can use this marketing tip?
I have seen this simple idea work wonders for; web designers, accountants, hotels, marketing consultants, recruitment companies, trainers, insurance providers, lawyers, hosting companies, maintenance providers, PR firms and stacks more.
By being selective about who you get to recommend you, you will also be able to attract work from the ideal profile of client or customer for your business too! This is a great way to attract excellent quality, highly targeted leads – Without wasting a penny on ineffective advertising. You only pay when a lead becomes a piece of business, making it one of the most profitable forms of marketing out there.