I received a newsletter earlier today. However, I have no idea who the sender was or why he decided to send it to me. I have no recollection of ever subscribing to it, so I decided to un-subscribe. That's when I noticed that there was no un-subscribe option! Newsletter marketing Yes, it's possible someone subscribed to this newsletter ...
"Start with the end in mind." Those 6 words contain a piece of business advice, which is of more commercial value than many entire books on business success. The information in that simple, short sentence, could have saved many businesses from going broke and transformed many struggling businesses into super-star success stories. By focusing with clarity on ...
I was in a busy coffee shop yesterday, when I noticed that 25% of the tables were empty. The empty tables were all along one side of the shop, which was saturated with brilliant sunshine. The sun, magnified through the shop's ...
Earlier this week, I was writing an article for my newsletter; all about how to generate valuable, word of mouth recommendations and have the marketplace saying great things about you. I was writing the article, whilst sat in the lounge of a London hotel, where I had been staying for a couple ...
I read an interesting post on Seth Godin's blog yesterday. It tells the story of someone, who had three people short-listed for a job as a housekeeper. The employer decided to Google their names and found they were totally unsuitable; all because of the information she found about them online. Only ...
