This post is all about how to increase your sales and profits, by matching your actions to your promises.
Marketing & trust
Trust plays a BIG part in sales and marketing. That’s because we buy from people we trust. It’s also why testimonials and referrals are such powerful marketing tools. They provide a short cut to the [...]
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Occasionally, a blog stands out to me as being extra special and when it does, I award it one of my rare ‘Highly Recommended’ awards. Today, I am highly recommending Seth Godin’s blog.
The Seth Godin Blog
For those of you, who do not already know, Seth Godin is a highly successful author, marketing expert and entrepreneur. [...]
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When you write a marketing message, make sure that it’s focussed 100% on getting the right message to the right person.
Too much marketing is vague; intended to appeal to as wide a group as possible. However, by being vaguely relevant to everyone, the message is going to be directly relevant to no one!
Motivation and marketing
The [...]
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Question: What happens whenever the economy gets tough?
Answer: People become massively more value focused!
Right now, there are businesses in the same industry, in the same town, selling to the same people; with very different results. Some will be struggling, whilst others will be seeing their market share increase – even in a recession.
We know that [...]
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In case you were wondering how come I have not posted anything to the blog for the past couple of weeks, here’s an update!
Over the past eight weeks, I have been suffering with an increasingly painful trapped nerve at the top of my neck. The end result was that for the past two weeks, I [...]
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