This post is all about how to increase your sales and profits, by matching your actions to your promises. Marketing & trust Trust plays a BIG part in sales and marketing. That's because we buy from people we trust. It's also why testimonials and referrals are such powerful marketing tools. They provide ...
Occasionally, a blog stands out to me as being extra special and when it does, I award it one of my rare 'Highly Recommended' awards. Today, I am highly recommending Seth Godin's blog. The Seth Godin Blog
When you write a marketing message, make sure that it's focussed 100% on getting the right message to the right person. Too much marketing is vague; intended to appeal to as wide a group as possible. However, by being vaguely relevant to everyone, the message is going to be directly relevant to no one! Motivation and marketing The ...
Question: What happens whenever the economy gets tough? Answer: People become massively more value focused! Right now, there are businesses in the same industry, in the same town, selling to the same people; with very different results. Some will be struggling, whilst others will be seeing their market share increase - even in a recession. We know that ...
I received a very interesting email on Tuesday, which will be of interest to ANYONE who is using Twitter as a way to market their business, but not getting the kind of results they need. First off, for those of you who do not already know, I used to be the 3rd most followed person on ...
In case you were wondering how come I have not posted anything to the blog for the past couple of weeks, here's an update! Over the past eight weeks, I have been suffering with an increasingly painful trapped nerve at the top of my neck. The end result was that for the past two weeks, I ...
