Monthly Archives: April 2009

Trust me – We’re great!

April 27, 2009
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This post is all about how to increase your sales and profits, by matching your actions to your promises.
Marketing & trust
Trust plays a BIG part in sales and marketing.  That’s because we buy from people we trust.  It’s also why testimonials and referrals are such powerful marketing tools.  They provide a short cut to the [...]

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The Seth Godin Blog – Highly Recommended

April 17, 2009
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Occasionally, a blog stands out to me as being extra special and when it does, I award it one of my rare ‘Highly Recommended’ awards.  Today, I am highly recommending Seth Godin’s blog.
The Seth Godin Blog
For those of you, who do not already know, Seth Godin is a highly successful author, marketing expert and entrepreneur.  [...]

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Keep it focused

April 14, 2009
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When you write a marketing message, make sure that it’s focussed 100% on getting the right message to the right person.
Too much marketing is vague; intended to appeal to as wide a group as possible.  However, by being vaguely relevant to everyone, the message is going to be directly relevant to no one!
Motivation and marketing

The [...]

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Do this right now

April 13, 2009
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Question: What happens whenever the economy gets tough?
Answer: People become massively more value focused!
Right now, there are businesses in the same industry, in the same town, selling to the same people; with very different results. Some will be struggling, whilst others will be seeing their market share increase – even in a recession.
We know that [...]

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Most ReTweeted

April 10, 2009
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I received a very interesting email on Tuesday, which will be of interest to ANYONE who is using Twitter as a way to market their business, but not getting the kind of results they need.
First off, for those of you who do not already know, I used to be the 3rd most followed person on [...]

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A pain in the neck

April 8, 2009
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In case you were wondering how come I have not posted anything to the blog for the past couple of weeks, here’s an update!
Over the past eight weeks, I have been suffering with an increasingly painful trapped nerve at the top of my neck. The end result was that for the past two weeks, I [...]

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