Comments on: Keep it focused

By: Cynthia

Cynthia — Thu, 28 May 2009 18:31:20 +0000

Match the target market’s motivators with your product or service’s top promise. Not all motivators work with all audiences.

By: Ricardo Bueno

Ricardo Bueno — Wed, 15 Apr 2009 23:57:27 +0000

Marketing with a purpose… Makes sense to me!

By: Internet Marketing, Strategy & Technology Links - Apr 15, 2009 « Sazbean

Wed, 15 Apr 2009 12:14:23 +0000

[...] Keep it focused (Jim’s Marketing Blog) [...]

By: Marketing Specialist - Jim Connolly

Marketing Specialist - Jim Connolly — Tue, 14 Apr 2009 17:42:11 +0000

Victoria,

Thanks for the comment.

You are 100% right – people still spend money when times are tough.

They are just more value focused. It’s actually a GREAT opportunity for many companies to gain market share.

By: Victoria Player

Victoria Player — Tue, 14 Apr 2009 17:24:48 +0000

You are SO right Jim. Spot on!

This is particularly important in light of the current economic climate. Although people are slightly more nervous they HAVEN’T stopped buying. They are just more discerning about who and what they invest their time and money in. They need to know now more than every that the product or service they wish to purchase is specifically tailored to their individual needs.

A great post as always Jim. Thanks for sharing your pearls of wisdom.

By: Marketing Specialist - Jim Connolly

Marketing Specialist - Jim Connolly — Tue, 14 Apr 2009 14:51:11 +0000

Susan,

Thanks for the comment and your honesty.

Many, many businesspeople make this mistake; either because they want to save money, time or both.

Paradoxically, it doesn’t do either.

By: Susan/Together We Flourish

Susan/Together We Flourish — Tue, 14 Apr 2009 11:22:55 +0000

It seems to me that time is once of the culprit for making this mistake. I have at times tried to reach many with a message thinking that it was efficient use of time. I can see now that this may not be effective use of time.