The most successful businesspeople work smart. They understand the difference between movement (being busy) and progress (being busy doing the right things.) Hard work alone is not enough, which is why many of the hardest working people out there, get very average results. As they say, “if hard work alone was the secret to success,…
Monthly Archives: May 2009
Customer service in the Twitter age!
I just received a text message from O2, my mobile / cell phone provider. It turns out that they wanted to let me know that they were about to withdraw one of the benefits of using their service. However, rather than just admit that, for whatever reason, they were about to withdraw this benefit –…
Owning a hammer doesn’t make you a carpenter!
Here’s why so few people get the marketing results they want from social media tools like blogging, Twitter, FaceBook etc. If you wanted someone to make you a superbly crafted piece of handmade, wooden furniture, you would go to an experienced carpenter or cabinet maker. You know that it takes training and dedication in order…
Expert advice – really?
Thanks to services like lulu.com – anyone can be an author. Thanks to services like BlogTalkRadio – anyone can be a radio show host. Thanks to WordPress, TypePad and Blogger etc – anyone can be a journalist. Thanks to Twitter – anyone can have a following. In an age where anyone can claim to be…
Quick marketing tip
Right now, no matter what kind of business you are in, one person or company is leading the way; locally, nationally or internationally. These elite providers get to work with the most commercially valuable clients and their name is usually on everyone’s lips – but why? A great marketing question Most businesses spend their time…
