Comments on: A letter from Google

By: David Wiggs

David Wiggs — Wed, 17 Jun 2009 00:48:33 +0000

Jim: Ink Pen: I had always wanted a fountain pen. Admittedly, it’s a little messy and I’m still getting used to it, and not to geek out too much, but it’s a joy to write with. My wife surprised me with a Mont Blanc for Christmas this past year. I was ambivalent about brand but now that I have it, I’m glad I do.

By: Karl Foxley

Karl Foxley — Mon, 08 Jun 2009 10:47:50 +0000

Totally agree Jim,

My print newsletter goes out to a closed group of 200 people…

I couldn’t sustain a print newsletter to my entire email subscriber database and is the reason why I have limited mailouts to my coaching clients…

The print newsletter goes out four times a year whereas my email newsletters go out at a higher frequency.

Again, great post.

Karl

By: Marketing Specialist - Jim Connolly

Marketing Specialist - Jim Connolly — Sun, 07 Jun 2009 18:46:36 +0000

Karl,

Thanks for the comment. Print newsletters can be very effective, when the numbers permit.

I recently estimated that for me to send my newsletter via the post to my subscribers, would cost me well over £1million a year.

I think mailings are a great addition to the marketing mix, but only in the circumstances highlighted in the post.

By: Karl Foxley

Karl Foxley — Sun, 07 Jun 2009 16:59:46 +0000

I totally agree Jim,

I have a print newsletter that has a much better conversion rate than my email newsletters.

I have email newsletters that I create in pdf that do much better than any of my sales emails.

Great informative post.

Karl

By: Developing New Business? Try Pen and Paper. « Winning Business, Inc.

Developing New Business? Try Pen and Paper. « Winning Business, Inc. — Sun, 07 Jun 2009 14:10:39 +0000

[...] those days more enjoyable why not incorporate something you love into your efforts? For example, Jim Connolly mentioned in a post this week how a traditional paper sales letter from Google surprised him and [...]

By: Suzanne Franco

Suzanne Franco — Fri, 05 Jun 2009 14:37:01 +0000

Thanks Jim … It’s seems like common sense but when any of us get excited about the possibility of making money through a “list” of subscribers … it’s a great reminder to stay on track with great, valuable information and not try to “sell” to them (and risk losing them). Thanks again! *SmiLes* Suzanne

By: Marketing Specialist - Jim Connolly

Marketing Specialist - Jim Connolly — Fri, 05 Jun 2009 05:53:38 +0000

Hi David,

Thanks for the comment. Coincidently, I also have the same ink pen as you!

By: David Wiggs

David Wiggs — Thu, 04 Jun 2009 21:38:53 +0000

Still a letter writer. Always have been. A few of my tools: http://twitpic.com/6mjgu
Interesting to see how that letter got your attention.
Great post!
Thanks
David Wiggs
Seattle, WA – USA

By: Gerry Westmoreland

Gerry Westmoreland — Wed, 03 Jun 2009 14:05:21 +0000

I agree with the person previously who said this was a great post. You’re a marketing genius Jim.

I am going to do a small mailing based on what you have said. I’m also thinking very seriously now about starting a newsletter for the business too. It makes sense now.

By: Marketing Specialist - Jim Connolly

Marketing Specialist - Jim Connolly — Wed, 03 Jun 2009 14:00:18 +0000

Matt,

Thanks for the feedback. Good luck with the project!