Comments on: The right choice or the cheapest? http://jimsmarketingblog.com/2009/06/09/the-right-choice-or-the-cheapest/ Marketing advice & marketing tips for small businesses & entrepreneurs. Thu, 11 Mar 2010 17:24:39 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Marketing Specialist - Jim Connolly http://jimsmarketingblog.com/2009/06/09/the-right-choice-or-the-cheapest/comment-page-1/#comment-4793 Marketing Specialist - Jim Connolly Wed, 10 Jun 2009 13:55:06 +0000 http://jimsmarketingblog.com/?p=1697#comment-4793 Hello Brett, What if 'cheapest' was clearly shown to be most expensive? People want value - they want to get the biggest 'bang for their buck.' If they believe paying 25% less for something is likely to cost them 50% more in real terms, they will always buy the better product. Hello Brett,

What if ‘cheapest’ was clearly shown to be most expensive? People want value – they want to get the biggest ‘bang for their buck.’ If they believe paying 25% less for something is likely to cost them 50% more in real terms, they will always buy the better product.

]]> By: Brett Slater http://jimsmarketingblog.com/2009/06/09/the-right-choice-or-the-cheapest/comment-page-1/#comment-4792 Brett Slater Wed, 10 Jun 2009 12:17:10 +0000 http://jimsmarketingblog.com/?p=1697#comment-4792 Hey, Jim... Great post to spark some thought on how to sell and/or do business in "these challenging times." However, my experience has been that on the street, this kind of approach isn't always effective. In a troubled economy, and in a small market like the Maine city in which I live, even the most logical and salient arguments can't easily overcome the power of the dollar. My solution when faced with the "the other guy does it cheaper" objection has been to match price (when feasible), and provide a better product (i.e. a better value) for the same money. Then I've secured a long-term client who trusts me, believes in my product, and who will refer me to others. Of course, there's also the matter of caring about your customer(s), being a good listener, being an honest businessperson, and over-delivering on your promises -- to me, the biggest part of the "value" you discuss, and the most important factor in gaining and keeping business through tough times, and beyond. Thanks, as always. Hey, Jim… Great post to spark some thought on how to sell and/or do business in “these challenging times.” However, my experience has been that on the street, this kind of approach isn’t always effective. In a troubled economy, and in a small market like the Maine city in which I live, even the most logical and salient arguments can’t easily overcome the power of the dollar.

My solution when faced with the “the other guy does it cheaper” objection has been to match price (when feasible), and provide a better product (i.e. a better value) for the same money. Then I’ve secured a long-term client who trusts me, believes in my product, and who will refer me to others.

Of course, there’s also the matter of caring about your customer(s), being a good listener, being an honest businessperson, and over-delivering on your promises — to me, the biggest part of the “value” you discuss, and the most important factor in gaining and keeping business through tough times, and beyond.

Thanks, as always.

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