If you want to develop the effectiveness of your marketing and increase your sales, I have a piece of advice, which could help you massively improve your results.
If you are walking down the street and a stranger pushes you, they get your attention! Of course, the attention you are giving them is 100% negative, because people don’t like being pushed!
If your sales or marketing is based on pushing, perusing or pestering people, you can expect the same negative attention from the marketplace. Yes, prospective clients or customers will notice you, but for all the wrong reasons.
Common types of pushy marketing
- Cornering a stranger at a networking event or conference, while you recite your well-rehearsed “elevator pitch” to them.
- Sending people unsolicited email, no matter how “special” your offer is. They will consider it spam and everyone hates spam.
- Sending automated, DM’s (direct messages) to strangers, who have just followed you on Twitter, telling them to click links or add you to their FaceBook or LinkedIn network etc.
If you want people to be attracted to you, your business and what you have to offer, don’t push them away.