If you want to develop the effectiveness of your marketing and increase your sales, I have a piece of advice, which could help you massively improve your results.
Stop pushing!
If you are walking down the street and a stranger pushes you, they get your attention! Of course, the attention you are giving them is 100% negative, because people don’t like being pushed!
If your sales or marketing is based on pushing, perusing or pestering people, you can expect the same negative attention from the marketplace. Yes, prospective clients or customers will notice you, but for all the wrong reasons.
Common types of pushy marketing
- Cornering a stranger at a networking event or conference, while you recite your well-rehearsed “elevator pitch” to them.
- Sending people unsolicited email, no matter how “special” your offer is. They will consider it spam and everyone hates spam.
- Sending automated, DM’s (direct messages) to strangers, who have just followed you on Twitter, telling them to click links or add you to their FaceBook or LinkedIn network etc.
If you want people to be attracted to you, your business and what you have to offer, don’t push them away.
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Hi Jim!
Couldn’t agree more – especially about Auto DMs – they should be disabled! They do no-one any favours; they “feel” insincere – exactly the opposite of what Social Media is about; and they make me want to unfollow straightaway!
Do the folks that use them honestly think they’re being engaging?
Keep em coming Jim!
Couldn’t agree more Jim.
The worst part is that all these companies don’t realise what damage they are doing to their brand and possibly to the media they are “spamming” through (eg you start to associate networking events with the pushy elevator pitch people)
Hi Jim,
Such a common mistake, often made by people new to networking, online as well as offline.
The best attitude to take when meeting someone in such a situation is not ‘how can I sell to them’ but ‘what does this person need? how can I help them? who in my network might know?’
The only way to answer these questions is to take an interest in the person you meet.
I’ve definitely ran into that personality on more than one occasion at a conference… Nobody likes to be around that personality.
Be interesting and interested. Works much better!
Your comments are right on about pushy advertising. Eventually marketers will figure out that they just need to be where people are looking when in need of their product or service, rather than just bombarding them with targeted ads.
Great advice, Jim. So simple, yet so ignored. I generally run when I come across such shameless self-promotion. Whether online or in “real life,” it’s all about establishing relationships, not shoving your product or service down somebody’s throat.
I have been involved in businesses that “push” people – it doesn’t work! I am now involved in a business that first cares about people, finds out what they need, and then shows them what we offer based on their needs. Works much better than pushing them.
Of course, Pull marketing is easier than Push marketing, still it is easier said than done. Most of the marketing going around these days is more “push” than “pull”
pushing doesn’t have much caliber. Indeed, it has negative impact. but as far as my opinion concerns if you are in marketing field then you have to put your hands in pushing.. but with limited concerns.. don’t get accustomed of it!!
Push market is really will give a negative result if they follow them in the business… Because people should come to us automatically by the attractiveness on your products and the way you handling them…