Here is a simple marketing tip, to help you quickly improve your mail shot, email marketing and blogging response rates. It’s all about – Timing. Even if your marketing message is irresistible, you will only get the maximum return form it, if you get it in front of people at the right time. This holds…
Monthly Archives: August 2009
Marketing advice
I was looking at our search analytics yesterday and saw that a number of people found this blog, searching for the phrase marketing advice, using google. I entered the phrase into Google and saw that I was on page 1 of google.com. As I write this, I’m still on page 1, though this will change…
Are you embarrassed enough?
No one likes to feel embarrassed, yet embarrassment can be a powerful motivator if you use it correctly. Jim Rohn, (Tony Robbins’ former boss), tells a great story about how his life was transformed, after he was embarrassed. A little girl came to his door selling cookies for charity and Jim was too broke to…
Social networking or commercial networking?
Whilst it’s relatively simple (if time consuming), to develop a large social network, many business owners tell me they find it difficult to successfully market their products or services via social networks. Here’s why I believe this happens & how to fix it! People talk in terms of “increased brand awareness” and “being part of…
Inspired marketing
If someone has a piece of your written marketing in front of them right now, will they feel inspired to take action? Will your marketing message compel them to call you, email you or visit you? Written marketing I am in the process of writing an article for my next marketing newsletter. It’s all about…
Are you on course?
Did you start using Twitter in order to waste a stack of time attracting “followers”- Or to generate more sales, leads and business connections? Did you invest in those expensive brochures in order to watch them slowly go out of date – Or to increase the effectiveness of your marketing? Did you invest in your…
Your true voice
Here’s a quick question for you: Think about the websites, blogs and newsletters that are most valued. What do they all have in common? The answer is that they all have something to say, which is not just a generic rehash of popular opinions. They dare to be different. The writers have the courage to…
Don’t copy your social media guru
I’m a marketing man, not a social media expert. However, because some social media tools are excellent for helping small businesses market their services, I’ve spent years studying the marketing potential of social media. Here’s an important observation I would like to share with you. Don’t copy your social media guru It’s all about why…
Growing and securing your online network
This post is all about how to safeguard and grow your online network. How frustrated do you feel, when you’ve just washed your car, you take it out for a spin and a massive truck goes buy and covers it in dirt? What about when you’ve been working on a document for 20 minutes, your…
Creating a buzz about your business
This post is all about generating word of mouth and creating a positive buzz about you or your business. If a friend recommends a great restaurant to you, you are massively more likely to go and eat there than you would be, if you’d found out about that same restaurant via an expensive advertisement. This…
February’s Twitter unfollowing trend
The Twitter unfollow trend happened in February! That’s right, around 6 months ago, three well-known Twitter users unfollowed all their followers; two within a day of each other. The big names back then were; Jason Calacanis (mahalo.com founder), Natali Del Conte (Cnet) and Loic Le Muer (Seesmic founder.) Here’s a what happened – be sure…
