Here's a quick tip, which could save you a stack of time and money. I have just endured three of the most frustrating days since starting my business, around 15 years ago. However, there's a great lesson here for you and your business. So, what happened Jim? The problem I discovered that the company that ...
I'm sure you have heard it said many times before; "people think in pictures." In written marketing, the words we use have a massive impact on the kind of mental pictures we paint in the minds of ...
Here's a great way to make your business stand out from the crowd for all the right reasons! A common marketing problem Most businesses really struggle to develop something uniquely valuable about their services. That's why your local; accountants, designers, insurance companies and recruitment firms etc, seem so similar and find they have to sell their ...
It's always great to be recognised for your work isn't it? That's why I was delighted, when I was emailed this morning by Advertising Age; telling me that this blog has just been listed in their Adage Power 150! Advertising Age ...
In 2005, I wrote and developed a massively popular audio program called; The Motivation Master Class – available at the time exclusively as a 3 CD box set.
MMC CDsThe program sold all over the world and is based around a set of powerful motivation skills, which I used in order to transform my sales results and thus my income and business results.
The message behind this post can save you from years of frustration and help you dramatically improve your future sales results! I received an email yesterday, from someone who has occasionally emailed me for marketing advice over the past couple of years. This person (who will remain nameless for obvious reasons), ...
I saw someone on FriendFeed recently, who described himself as a "medical expert." Turns out he isn't. When I asked him what his medical qualifications were, he told me he had none, but he had, "read some great books over the years." I read a blog last week, written by a lady who claimed to ...
You can waste a LOT of time trying to give the right message to the wrong person. I have a book in my office, which was given to me a few years ago, by an employee of one of my clients. This man was very likeable, yet totally demotivated. He was doing the same job at ...
Here's a quick marketing tip that can help you produce amazing sales results on an ongoing basis. If you have read my blog for any period of time, you will know that I am passionate about the importance of pumping as much value into your products or services as possible. The marketplace is sick and tired ...
This week, I have already received several, ineffective "old school" marketing messages, based around the same tired, generic format. I wonder if you get these sales pitches too? The person introduces themselves to you and then asks, "how can I help you?" The subtext here, is that the person wants ...
