There’s a big difference between knowing what needs to be done and doing what needs to be done. That’s because information, (even great information) by itself is useless, without the motivation to use it. There’s an interesting post on problogger.com, where Darren Rowse shares how it was not until his wife gave him an ultimatum,…
Monthly Archives: October 2009
Not all business is good business
It can be tempting, to accept any kind of business that comes our way – especially during a tough economy or when sales are flat. However, this is often a bad idea, as some new clients or customers can have a toxic effect on your business. For example, I was listening to the owner of…
Blogging from the bathroom!
$10,000 for 5 weeks work – blogging from a bathroom! I was just reading a great post by Jack Neff on the AdAge.com blog, about a blogging gig being offered by Procter and Gamble; the owners of the Charmin toilet paper brand. It seems they are offering five bloggers the chance to earn $10,000 for…
Marketing advice: Start with gold
Many businesses offer 3 levels of service and define them based around the words; gold, silver and bronze. The idea is to show prospective clients or customers (herein called clients) that the value/quality of each service improves as they go up the scale from bronze. It’s used as a way to justify charging 3 different…
Thank you!
It seems hard to believe that it’s now just over a year, since I launched this blog. In that time, the blog has developed a great community of readers, who regularly contribute comments, feedback and suggestions. This reader input, has helped shape the direction of the blog and been of immeasurable value to me. Interestingly,…
Make your marketing count
One of the marketing challenges that all businesses face, is how to leverage their time and money for the best possible return on investment (or ROI). There are so many things we all could be doing, yet these are not of equal value to us. For example, there’s an interesting debate along these lines over…
Jim’s marketing blog – Now on Headway
As regular readers will notice, things look a little different on the blog now! That’s because I have just upgraded the blog from it’s previous, limited wordpress theme and am now running the blog using Headway. Why I moved to Headway The biggest frustration I have experienced as a blogger, is the massive amount of…
Why bloggers must come clean
Something I have been passionate about for a very long time, is the need for bloggers to fully disclose if they are getting paid in some way, to write about a company / product / service. Well, yesterday, The United States Federal Trade Commission announced that it would fine bloggers up to $11,000 if they…
Using social media to launch a new blog
So, can social media really help you market or promote something? Oh yes! Earlier today, I launched a brand new blog. Now, usually when you launch a new blog, the first day sees very little traction; after all, no one knows it’s there. However, thanks exclusively to the use of a few social media tools,…
