Here’s a great example of how bad marketing can not only result in you making fewer sales – But actually LOSE you existing customers too! As you read this post, the owner of a small web hosting business is wondering why so few people have responded to his latest marketing email. In his marketing email,…
Monthly Archives: November 2009
Why bloggers post every day!
Ever wondered why some bloggers write blog posts every day? Well, I did too – So I tried a 14 day experiment, and I am going to share my results with you. Usually, my blogging schedule is erratic; often just a handful of posts in a month. However, as regular readers will have noticed, I…
Your 5 step marketing make-over!
This post is all about how to improve your marketing and it contains links to stacks of great, free marketing advice! I wrote this today, because I know that many of my readers work really hard and yet fail to get the sales or profits that their hard work deserves. In the majority of cases,…
How to have zero competition for YOUR business!
This post is all about how to market your business, without ever having to worry about the threat of competition. I decided to write this after receiving an email from a reader, Elizabeth, who asked me a great question. Elizabeth wanted to know why I promote the websites and blogs of fellow marketing professionals. She…
Don’t treat people like numbers!
Many businesses seem to forget that people are people and numbers are numbers. As a result, they lose touch with the ‘people‘ side of their business. Here’s why this is a REALLY bad idea: It’s People who work for us, buy from us, recommend us and help us – not numbers! When a business starts…
Successful blog marketing – 3 things to consider!
Here’s a quick example of the kind of results that can be achieved with a well-marketed blog. If you are either thinking of starting a blog or you already have one, but wonder if it’s worth marketing it more effectively, you will find this extremely useful. It’s based on 3 key areas you need to…
5 grand a month, every month & quickly please!
I received an email over the weekend from the owner of a website, which I want to share with you. It’s a great example of how people think the normal rules of marketing do not apply to the Internet. The emailer wrote to me, asking if I could just do a quick marketing job for…
Opportunity knocks, even if you can’t hear it!
Last week, for only the 5th time in 4 years, I offered readers of my marketing newsletter a very special free marketing opportunity. I told them that simply by sending me their contact details, that 10 of them would randomly be selected to have a free, 1 hour telephone based consultation with me. The response…
The X Factor, sneezing & your business
One of the many things people find really strange about me, is that I don’t watch reality TV shows. That’s because, as an experienced marketing professional, I know what’s happening behind the programs and they become predictable. However, I DO LOVE watching how some people respond to these shows. That’s why, no matter how busy…
General bullcrap
Thanks to the professional development industry and the unending production line of social media gurus, we are being bombarded with 100% inaccurate, generalised information. The higher you go, the nicer the people are I have lost count of how many ‘success books’ I have read, which assured me that the wealthiest people were generally the…
Who is influencing your decisions and why?
As a marketing professional, I’m a keen student of human behaviour. One of the things that never ceases to amaze me, is when I see intelligent businesspeople looking for answers in all the wrong places. For example, I hear of business owners asking their web designer to write the marketing copy for their new website;…
