Comments on: An 800% increase in sales from 1 small change

By: MarketingBeyondAdvertising.com

MarketingBeyondAdvertising.com — Tue, 17 Nov 2009 15:29:04 +0000

The Butterfly Effect: Producing Big Results From Small Changes…

For more than a month, I’ve been waiting for Anytime Fitness to open its doors to the public. The gym is a two-minute drive from my house, and it promises to be open 24 hours a day, seven days a week.
But everything else about the business remains a my…

By: Ricardo Bueno

Ricardo Bueno — Wed, 11 Nov 2009 10:49:59 +0000

Funny how the simplest of changes can have a huge impact eh!

The one thing that I need to get better at managing is my email list (I’ve done a poor job of actively recruiting subscribers, and following up). I’m much more consistent with new posts but it was nice to have that email exchange back and forth between readers

By: Jim Connolly

Jim Connolly — Tue, 10 Nov 2009 16:42:37 +0000

Hi Susan,

Yes, I do blog on wordpress, using a theme called Headway. I know how to get that box to appear using headway, (because you can do stuff like that without going near code / HTML) but have no idea how to do it on regular blogs.

If you send me an email to jim (at) jimsmarketingblog.com I will send you the code used to generate the box. You will need to figure out where to insert it (or upgrade to headway of course).

Hope this helps.

By: Susan Weinschenk

Susan Weinschenk — Tue, 10 Nov 2009 05:24:10 +0000

Excellent point. I am experimenting almost every day with small changes to my blog to see what happens. Speaking of which, How do you add a box as you described to the bottom of your blog page? I’m new to Wordpress and can only figure out how to add a “plug-in” to the sidebar, but not the main page. Are you using Wordpress? I like your email collector… i may need to switch email software!

By: Justin

Justin — Thu, 05 Nov 2009 20:14:42 +0000

You just simply have to remind the users that you’ve got a valuable product for free if they sign up to your newsletter. It’s worked very well for me in the last few days as I’ve just recently done up my own ebook.

By: Toma - Optimizing The Web

Toma - Optimizing The Web — Thu, 05 Nov 2009 16:44:31 +0000

Thanks Jim. Do you also use their software to send the e-mails?

By: Walter

Walter — Thu, 05 Nov 2009 06:07:10 +0000

Most of the time, the greatest strategy lies within our own creativity. It’s good you have used yours.

By: Jim Connolly

Jim Connolly — Wed, 04 Nov 2009 18:15:17 +0000

Good to hear from you Toma.

Is it the plug-in that I use to collect email addresses that you are asking about? If so, it’s called the sendblaster plugin. It’s easy to use and works really well. Hope that helps sir.

By: Jim Connolly

Jim Connolly — Wed, 04 Nov 2009 18:10:37 +0000

I see so many companies making massive changes, which often provide a very small return – when they totally overlook the small stuff. Thanks for the feedback Tom.

By: Jim Connolly

Jim Connolly — Wed, 04 Nov 2009 18:09:17 +0000

Thanks Vincent.

You’re right. The shop in question had a sign before, but the sign never requested people to ‘come in.’