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	<title>Comments on: What is FREE advice costing you?</title>
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	<link>http://jimsmarketingblog.com/2009/11/13/what-is-free-advice-costing-you/</link>
	<description>Marketing advice &#38; marketing tips for small businesses &#38; entrepreneurs.</description>
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		<title>By: Charles Joynson</title>
		<link>http://jimsmarketingblog.com/2009/11/13/what-is-free-advice-costing-you/comment-page-1/#comment-6498</link>
		<dc:creator>Charles Joynson</dc:creator>
		<pubDate>Sat, 21 Nov 2009 21:21:40 +0000</pubDate>
		<guid isPermaLink="false">http://jimsmarketingblog.com/?p=3310#comment-6498</guid>
		<description>I suspect it must be difficult for marketing consultants to tell real potential clients from freebie hunters. Partly because if its a new company the marketing is for, there may be little profit in the first few months to pay for premium services.
Its possible the potential clients may not be too sure if they are freebie hunters or future clients anyway!
This is because a series of questions have to be answered, and the more answers we get the more likely to convert into paying clients. These are the usual dam fool questions why, who, when, how etc. (which we are often too embarrassed to ask).
Why - what are the benefits, and does it work?
Who - who should we use to reduce any risk of the project failing?
When - when should we begin and why?
How - how much does it cost and how can it be managed?</description>
		<content:encoded><![CDATA[<p>I suspect it must be difficult for marketing consultants to tell real potential clients from freebie hunters. Partly because if its a new company the marketing is for, there may be little profit in the first few months to pay for premium services.<br />
Its possible the potential clients may not be too sure if they are freebie hunters or future clients anyway!<br />
This is because a series of questions have to be answered, and the more answers we get the more likely to convert into paying clients. These are the usual dam fool questions why, who, when, how etc. (which we are often too embarrassed to ask).<br />
Why &#8211; what are the benefits, and does it work?<br />
Who &#8211; who should we use to reduce any risk of the project failing?<br />
When &#8211; when should we begin and why?<br />
How &#8211; how much does it cost and how can it be managed?</p>
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		<title>By: Alisha Durbrow</title>
		<link>http://jimsmarketingblog.com/2009/11/13/what-is-free-advice-costing-you/comment-page-1/#comment-6431</link>
		<dc:creator>Alisha Durbrow</dc:creator>
		<pubDate>Wed, 18 Nov 2009 23:41:28 +0000</pubDate>
		<guid isPermaLink="false">http://jimsmarketingblog.com/?p=3310#comment-6431</guid>
		<description>For the most part I don’t mind answering questions.  The issue that I have is when people just don’t want to hear what I have to say because its not a fun and easy road to success.  The road to success consists of hard work, no real social life, and very little sleep.  That’s not a well received message.  I’ve worked in show business in a variety of capacities and most people just can’t comprehend why I would rather be my own boss.  People want to hear a different answer than the one they got from someone else.  The old saw about it takes practice, practice, practice to get to Carnegie hall is true.  Most people aren’t prepared to hear that it takes 7 hours of rehearsal per week, two private lessons, two masters classes and three hours of practice per day on your instrument of choice.  And, no there is no time for dating unless your sweetheart is in the orchestra and thinks ear training together is a date.  (some do!)

Also, in the film industry its even worse.  No one wants to hear about the number of freebies you do or how you must risk life and limb (literally) to work on a crummy script that gets cut down to a short from 90 pages.  No one wants to hear that they need a temp job to make ends meet.  They don’t want to know about how closed the unions are to new talent (below the line, not actors.)  

So, even when I know how to get to where someone wants to go, they don’t like the answer.  Jeez, if it was easy everybody would do it!  But also, in a way it is easy.  You just have to look for the jobs, ask for the jobs, and be the solution that the producer is looking for.  Its no different than any other industry, just be what someone is looking for, that’s what counts.  The qualities of any good employee really are transferable from one industry to the next.  In this day and age of available information, it really is possible to do what you want.  

ReetaLuthra- I have the same issue where giving a little advice can actually harm someone.  I can’t give a short violin lesson, its possible to cause nerve damage if you don’t have a really good instructor in the first year of training (I know it happened to me.)  

The line between free and billable for me falls in the following, I will point someone in the direction of a good instructor, website, software (ear training is so cheap these days) or good rosin (for the bow.) but, I won’t teach for free.  Even when I was in high school I was paid for lessons, so why be cheap now?  Also, I put water marks on my photography and video samples.  If a producer wants to see more, I will show up in person.  

I found this article via twitter.  Someone else re-tweeted it.</description>
		<content:encoded><![CDATA[<p>For the most part I don’t mind answering questions.  The issue that I have is when people just don’t want to hear what I have to say because its not a fun and easy road to success.  The road to success consists of hard work, no real social life, and very little sleep.  That’s not a well received message.  I’ve worked in show business in a variety of capacities and most people just can’t comprehend why I would rather be my own boss.  People want to hear a different answer than the one they got from someone else.  The old saw about it takes practice, practice, practice to get to Carnegie hall is true.  Most people aren’t prepared to hear that it takes 7 hours of rehearsal per week, two private lessons, two masters classes and three hours of practice per day on your instrument of choice.  And, no there is no time for dating unless your sweetheart is in the orchestra and thinks ear training together is a date.  (some do!)</p>
<p>Also, in the film industry its even worse.  No one wants to hear about the number of freebies you do or how you must risk life and limb (literally) to work on a crummy script that gets cut down to a short from 90 pages.  No one wants to hear that they need a temp job to make ends meet.  They don’t want to know about how closed the unions are to new talent (below the line, not actors.)  </p>
<p>So, even when I know how to get to where someone wants to go, they don’t like the answer.  Jeez, if it was easy everybody would do it!  But also, in a way it is easy.  You just have to look for the jobs, ask for the jobs, and be the solution that the producer is looking for.  Its no different than any other industry, just be what someone is looking for, that’s what counts.  The qualities of any good employee really are transferable from one industry to the next.  In this day and age of available information, it really is possible to do what you want.  </p>
<p>ReetaLuthra- I have the same issue where giving a little advice can actually harm someone.  I can’t give a short violin lesson, its possible to cause nerve damage if you don’t have a really good instructor in the first year of training (I know it happened to me.)  </p>
<p>The line between free and billable for me falls in the following, I will point someone in the direction of a good instructor, website, software (ear training is so cheap these days) or good rosin (for the bow.) but, I won’t teach for free.  Even when I was in high school I was paid for lessons, so why be cheap now?  Also, I put water marks on my photography and video samples.  If a producer wants to see more, I will show up in person.  </p>
<p>I found this article via twitter.  Someone else re-tweeted it.</p>
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		<title>By: Gebadia Smith</title>
		<link>http://jimsmarketingblog.com/2009/11/13/what-is-free-advice-costing-you/comment-page-1/#comment-6376</link>
		<dc:creator>Gebadia Smith</dc:creator>
		<pubDate>Sun, 15 Nov 2009 05:24:29 +0000</pubDate>
		<guid isPermaLink="false">http://jimsmarketingblog.com/?p=3310#comment-6376</guid>
		<description>I meant the one like Techcrunch has.. that works like retweet.. but share this works too..</description>
		<content:encoded><![CDATA[<p>I meant the one like Techcrunch has.. that works like retweet.. but share this works too..</p>
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		<title>By: Justin Parks</title>
		<link>http://jimsmarketingblog.com/2009/11/13/what-is-free-advice-costing-you/comment-page-1/#comment-6375</link>
		<dc:creator>Justin Parks</dc:creator>
		<pubDate>Sat, 14 Nov 2009 22:11:30 +0000</pubDate>
		<guid isPermaLink="false">http://jimsmarketingblog.com/?p=3310#comment-6375</guid>
		<description>&quot;many service providers fail to differentiate someone asking for a freebie, from a prospective client or even a client.&quot;

That&#039;s exactly what I was attempting to say, thanks for clarifying Jim.</description>
		<content:encoded><![CDATA[<p>&#8220;many service providers fail to differentiate someone asking for a freebie, from a prospective client or even a client.&#8221;</p>
<p>That&#8217;s exactly what I was attempting to say, thanks for clarifying Jim.</p>
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		<title>By: Jim Connolly</title>
		<link>http://jimsmarketingblog.com/2009/11/13/what-is-free-advice-costing-you/comment-page-1/#comment-6374</link>
		<dc:creator>Jim Connolly</dc:creator>
		<pubDate>Sat, 14 Nov 2009 18:14:17 +0000</pubDate>
		<guid isPermaLink="false">http://jimsmarketingblog.com/?p=3310#comment-6374</guid>
		<description>Thanks for the comment and the links Justin.

In your second paragraph, you refer to them as a &#039;client&#039; which, is interesting.  I see that a lot and whilst it may have been written by accident, it&#039;s a fact that many service providers fail to differentiate someone asking for a freebie, from a prospective client or even a client.  A prospective client is someone with a genuine need for our help and the willingness / availability to pay.  A freebie hunter knows from the start that they won&#039;t pay you a penny. They will grab what they can and then go and pester their next victim.

As someone said earlier, it takes time to learn how to spot the freebie hunters. Sadly, many small businesses go broke by doing too much for free; often for people who are well able to pay.</description>
		<content:encoded><![CDATA[<p>Thanks for the comment and the links Justin.</p>
<p>In your second paragraph, you refer to them as a &#8216;client&#8217; which, is interesting.  I see that a lot and whilst it may have been written by accident, it&#8217;s a fact that many service providers fail to differentiate someone asking for a freebie, from a prospective client or even a client.  A prospective client is someone with a genuine need for our help and the willingness / availability to pay.  A freebie hunter knows from the start that they won&#8217;t pay you a penny. They will grab what they can and then go and pester their next victim.</p>
<p>As someone said earlier, it takes time to learn how to spot the freebie hunters. Sadly, many small businesses go broke by doing too much for free; often for people who are well able to pay.</p>
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		<title>By: Jim Connolly</title>
		<link>http://jimsmarketingblog.com/2009/11/13/what-is-free-advice-costing-you/comment-page-1/#comment-6373</link>
		<dc:creator>Jim Connolly</dc:creator>
		<pubDate>Sat, 14 Nov 2009 18:07:37 +0000</pubDate>
		<guid isPermaLink="false">http://jimsmarketingblog.com/?p=3310#comment-6373</guid>
		<description>You hit the nail on the head there Murray - People who value your time will be happy to pay.

However, many service providers start off by showing little value for their own time, by being too accommodating and giving too much away for free.

It makes it far harder to start charging, if you have given so much of your time for nothing.  This is especially the case, if you manage to solve a primary issue for them and there&#039;s no longer any real motivation for them to take action and hire you.</description>
		<content:encoded><![CDATA[<p>You hit the nail on the head there Murray &#8211; People who value your time will be happy to pay.</p>
<p>However, many service providers start off by showing little value for their own time, by being too accommodating and giving too much away for free.</p>
<p>It makes it far harder to start charging, if you have given so much of your time for nothing.  This is especially the case, if you manage to solve a primary issue for them and there&#8217;s no longer any real motivation for them to take action and hire you.</p>
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		<title>By: Jim Connolly</title>
		<link>http://jimsmarketingblog.com/2009/11/13/what-is-free-advice-costing-you/comment-page-1/#comment-6372</link>
		<dc:creator>Jim Connolly</dc:creator>
		<pubDate>Sat, 14 Nov 2009 18:04:45 +0000</pubDate>
		<guid isPermaLink="false">http://jimsmarketingblog.com/?p=3310#comment-6372</guid>
		<description>Welcome to the blog Sophfronia!

You make a great point here, regarding the difficulty in providing the answers someone needs, when they themselves are vague about their actual problem.

They tend to want structured, specific answers but because they want your time / expertise for free, they often miss bits out. This makes it waaaaaay too easy for you to give them the wrong advice; purely because their problem required a LOT more research - more than is possible via a &#039;freebie.&#039;

End result: The service provider can&#039;t deliver the correct answer and the freebie hunter heads off to try the same low-class trick on another victim!</description>
		<content:encoded><![CDATA[<p>Welcome to the blog Sophfronia!</p>
<p>You make a great point here, regarding the difficulty in providing the answers someone needs, when they themselves are vague about their actual problem.</p>
<p>They tend to want structured, specific answers but because they want your time / expertise for free, they often miss bits out. This makes it waaaaaay too easy for you to give them the wrong advice; purely because their problem required a LOT more research &#8211; more than is possible via a &#8216;freebie.&#8217;</p>
<p>End result: The service provider can&#8217;t deliver the correct answer and the freebie hunter heads off to try the same low-class trick on another victim!</p>
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		<title>By: Justin Parks</title>
		<link>http://jimsmarketingblog.com/2009/11/13/what-is-free-advice-costing-you/comment-page-1/#comment-6371</link>
		<dc:creator>Justin Parks</dc:creator>
		<pubDate>Sat, 14 Nov 2009 17:57:39 +0000</pubDate>
		<guid isPermaLink="false">http://jimsmarketingblog.com/?p=3310#comment-6371</guid>
		<description>Hi Jim, Its an interesting (and on occasion desperate) situation, the cost of free and the &quot;line in the sand&quot; when it should become business. 

As you have said in previous posts, making the call that &quot;this is now billable time&quot; can be difficult and will almost exclusively depend on the client and your ability to assess them and if they are serious or not. 

Another angle to this is covered by these guys in a candid way and although it digresses a little it has some other angles to consider as well in the internet mindset of &quot;Freeism&quot;:
http://www.from-the-couch.com/post.cfm/title/1000-clients-or-1000000-fans

Also, this vid has been floating around for a while now and still makes me smile (its about half way down the post):
http://www.justinparks.com/clients-budgets-cost-a-website/

While I&#039;m sure we all appreciate the amount of free stuff we can indeed get on the internet, it really isn&#039;t viable, but the fact that its there makes the business of doing business so much more difficult because the mindset is &quot;oh its free so your free as well&quot; and for me, I get quite offended at this.  I could never assume that anyones time is free and expect the same in return. 

As you say &quot;Your time is not money – it’s far, far more valuable than that.&quot;</description>
		<content:encoded><![CDATA[<p>Hi Jim, Its an interesting (and on occasion desperate) situation, the cost of free and the &#8220;line in the sand&#8221; when it should become business. </p>
<p>As you have said in previous posts, making the call that &#8220;this is now billable time&#8221; can be difficult and will almost exclusively depend on the client and your ability to assess them and if they are serious or not. </p>
<p>Another angle to this is covered by these guys in a candid way and although it digresses a little it has some other angles to consider as well in the internet mindset of &#8220;Freeism&#8221;:<br />
<a href="http://www.from-the-couch.com/post.cfm/title/1000-clients-or-1000000-fans" rel="nofollow">http://www.from-the-couch.com/post.cfm/title/1000-clients-or-1000000-fans</a></p>
<p>Also, this vid has been floating around for a while now and still makes me smile (its about half way down the post):<br />
<a href="http://www.justinparks.com/clients-budgets-cost-a-website/" rel="nofollow">http://www.justinparks.com/clients-budgets-cost-a-website/</a></p>
<p>While I&#8217;m sure we all appreciate the amount of free stuff we can indeed get on the internet, it really isn&#8217;t viable, but the fact that its there makes the business of doing business so much more difficult because the mindset is &#8220;oh its free so your free as well&#8221; and for me, I get quite offended at this.  I could never assume that anyones time is free and expect the same in return. </p>
<p>As you say &#8220;Your time is not money – it’s far, far more valuable than that.&#8221;</p>
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		<title>By: Toma - Optimizing the web</title>
		<link>http://jimsmarketingblog.com/2009/11/13/what-is-free-advice-costing-you/comment-page-1/#comment-6370</link>
		<dc:creator>Toma - Optimizing the web</dc:creator>
		<pubDate>Sat, 14 Nov 2009 17:26:25 +0000</pubDate>
		<guid isPermaLink="false">http://jimsmarketingblog.com/?p=3310#comment-6370</guid>
		<description>Hi Jim,

You post it before me :). I was gonna record a video about this exact thing. Another common thing for these people is that their business is always just starting off so they don&#039;t have money to spend.

At first I was taking my time to look at their websites and see what needs to be done. Now, I ask a direct question: you want my services for free? If the answer is yes then I direct the person to my blog where he/she can get ALL my knowledge for free.

Solving specific problems has to be paid. I think people misunderstand the concept of free content but I also think it&#039;s the duty of every service provider to educate the public.

Thanks</description>
		<content:encoded><![CDATA[<p>Hi Jim,</p>
<p>You post it before me <img src='http://jimsmarketingblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> . I was gonna record a video about this exact thing. Another common thing for these people is that their business is always just starting off so they don&#8217;t have money to spend.</p>
<p>At first I was taking my time to look at their websites and see what needs to be done. Now, I ask a direct question: you want my services for free? If the answer is yes then I direct the person to my blog where he/she can get ALL my knowledge for free.</p>
<p>Solving specific problems has to be paid. I think people misunderstand the concept of free content but I also think it&#8217;s the duty of every service provider to educate the public.</p>
<p>Thanks</p>
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		<title>By: Murray Newlands</title>
		<link>http://jimsmarketingblog.com/2009/11/13/what-is-free-advice-costing-you/comment-page-1/#comment-6369</link>
		<dc:creator>Murray Newlands</dc:creator>
		<pubDate>Sat, 14 Nov 2009 08:55:54 +0000</pubDate>
		<guid isPermaLink="false">http://jimsmarketingblog.com/?p=3310#comment-6369</guid>
		<description>Most of the truly valuable business I get comes from people I know or know off. I love hearing from and communicating with new people but I do like to get references before starting on something new. People who value your time will be happy to pay.</description>
		<content:encoded><![CDATA[<p>Most of the truly valuable business I get comes from people I know or know off. I love hearing from and communicating with new people but I do like to get references before starting on something new. People who value your time will be happy to pay.</p>
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