For most small business owners, the first day of January 2010 will NOT be the start of a New Year! It will simply be another chance for them to relive the same frustrating year over again.
Sure, they will complain about their lack of results, but they will continue to make the same basic marketing errors that they made this year and last year and the year before. For them, it’s just too attractive to stay as they are, rather than STOP making the same mistakes and move forward based on an effective, proven strategy.
For those of you, who are serious about growing your business and finally making the income you deserve, you need to do something that very few people have the guts to do. You need to change your approach to marketing and making money. You need to move away from what you feel comfortable with and embrace what works. You need to throw your current approach to making money and generating sales into the bin and replace it with something that is finally going to work for you.
When people start working with me for the first time, I begin by doing a fact-finding session with them. During this session, I find out all about what they want to achieve from their business. Then, I put a plan together with them, which we work on together for a whole year! The reason they get such great results, is that the plan we work on throughout the year is developed and refined by me; a marketing professional.
My clients are; accountants, designers, IT companies, trainers, consultants, lawyers, recruitment companies, insurance providers etc – NOT marketing experts. In today’s super-competitive marketplace, they know they need specialist marketing support if they want to thrive and grow their business. They know the clock is ticking. They know that businesses without specialist marketing support always reach a plateau, where no matter how hard they work, they can’t seem to move on to the next level.
Whatever you plan to do with your marketing in 2010, I strongly recommend that you change your marketing strategy if you want better results. As Einstein once said; “Insanity is doing the same thing over and over again and expecting different results.” Only when you use a better strategy will you see better results. Working hard doing the wrong things is fruitless and stressful. If you are rowing your boat in the wrong direction again in 2010, no matter how hard you row, you will never get where you want to be.
Those of you, who are genuinely interested in massively improving your business results in 2010, should read this and then get in touch with me. HOWEVER: This is only open to small businesses and entrepreneurs.
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Hi Jim,
You are so right on this. My plan for 2010 (but I’m trying to start all this as soon as I can) are:
1. start a technical SEO newsletter (for now I still have to think about how the format will be exactly and write some material)
2. I’m already writing some whitepapers related to SEO and Social Media (I’ll try to sell it at low prices or giveaway for free in exchange of subscribing to the newsletter)
3. I plan to build a FaceBook page and build an audience there because in my opinion Twitter’s value for getting clients is a bit low. I’m thinking that once someone became a fan on my FaceBook page he/she is more interested in what I have to say and there is a bigger chance for getting clients
4. start writing some guest posts and see if there are some blogs out there willing to publish the articles
Thank you