Comments on: The X Factor, sneezing & your business

By: Mr. Tweet: Your Personal Networking Assistant!

Mr. Tweet: Your Personal Networking Assistant! — Fri, 25 Dec 2009 09:25:07 +0000

[...] idea – enjoy! 1 Likes AP News : The Orange County Register 1 Likes The X Factor, sneezing & your business A lesson in marketing from TV's 'X Factor' show. 1 Likes If you can make your man [...]

By: liloo

liloo — Sat, 28 Nov 2009 22:34:19 +0000

I loved it! Because I did not to admit it, I wanted to be finicky and wanted to find something wrong with it. So I only found 2 things to ‘criticise’ You will have guessed the other x

By: Jim Connolly

Jim Connolly — Sat, 28 Nov 2009 22:31:47 +0000

What did you think of the post?

By: liloo

liloo — Sat, 28 Nov 2009 22:28:50 +0000

the more awareness and sales it’s sponsors and advertisers will achieve = it’s actually ITS you wanted to write there

By: Jim Connolly

Jim Connolly — Sun, 22 Nov 2009 20:29:39 +0000

Thanks Elaine for reminding me. I forgot about the Susan Boyle Utube campaign. That was very effective.

By: Elaine

Elaine — Sun, 22 Nov 2009 20:23:35 +0000

The x factor is an international brand. Its a business. Their use of social media was no more of an accident than any other business using it. Look how they used uTube for the Susan Boyle video Jim mentioned?!?

By: Justin Parks

Justin Parks — Sun, 22 Nov 2009 20:16:43 +0000

“There’s a lot less ‘luck’ than many might believe.”

I can believe that.

By: Jim Connolly

Jim Connolly — Sun, 22 Nov 2009 20:15:14 +0000

Hi Justin – I can assure you that the PR experts promoting the X Factor brand (those behind the Susan Boyle ‘lucky video’) have fully utilised social media. There’s a lot less ‘luck’ than many might believe. Although I don’t know anyone connected with THIS show, I do know people who have promoted other commercial TV shows via social media; which most assume were organically grown.

By: Justin Parks

Justin Parks — Sun, 22 Nov 2009 19:56:27 +0000

btw : #Jedward to win, just to rub it up Cowell.

By: Justin Parks

Justin Parks — Sun, 22 Nov 2009 19:53:42 +0000

Dammit Jim the X Factor tag is #xfactor. I cannot believe someone who is such a fan would get that wrong!

http://twitter.com/#search?q=%23xfactor

On a serious note:

“It’s marketing brilliance and the producers of the X Factor deserve a huge amount of credit.”

I don’t think the producers created this. I reckon it was a natural occurrence created by Twitter users themselves at the outset and the producers have been wise enough to follow it and include it on the show in the Q&As section.