I want to share a valuable piece of advice with you, which I received from my mentor; the late, great Jim Rohn. Here’s what Jim used to say; “Have something worth saying and say it well. Jim would use that phrase when speaking about effective communication and I believe it’s also a very simple, powerful…
Monthly Archives: December 2009
Let me help you achieve bankable results in 2010!
As regular readers will know, I’ve made a career out of helping businesses and entrepreneurs achieve measurable sales results. Recently, I have started to use the term “bankable results” to refer to my style of marketing. This phrase was commented on by one of my readers and regular contributors, Robin Dickinson. So, I thought I…
What’s on the outside counts too!
This post is all about the importance of how you present and deliver your marketing messages. Content may be king, but if that content is delivered inappropriately, no one will read it. Here’s a recent example of what I mean. I was emailed today by a company that wanted me to buy some software. I…
Your marketing check list!
Here’s a marketing check list, for those of you who want to start seeing some fast, measurable marketing results. Your answers to the questions of this simple check list, will give you some idea of just how ready you are to successfully compete for business, in today’s highly competitive marketing environment. Ready? OK, let’s go!…
Marketing blog experiment
As regular readers will have noticed, the blog looks quite a bit different today! That’s because I’m running a marketing experiment with a new, more basic looking blog design. One of the great things about the Internet is that you can easily see, very quickly if a design change is encouraging people to use the…
Are you prepared to shine?
In many countries around the world, something interesting happens on TV and radio stations over the Christmas period. The established TV and radio presenters take a break from work and are replaced by their less well-known colleagues. As the a-list; newsreaders, weather people, broadcasters, DJ’s and announcers relax at home, the people stepping into their…
It’s about the journey – NOT the money!
The late, great Jim Rohn was the first person to explain the value of a journey to me. Jim explained that making a million dollars was NOT about owning the money; it was about the journey. As usual, Jim was absolutely right! That’s because the kind of person we need to become, in order to…
Enthusiasm is contagious
As I read the business press, business blogs and even some business owners Twitter feeds, I’m seeing more and more people expressing their pessimism about their business in 2010. Before people bring this type of negative message to their marketplace, they need to understand the kind of damage it can cause. Pessimism is like a…
What’s your opinion on this?
Ever wondered why some blog posts get lots of comments and other posts get very few? I have one post on this blog with almost 700 comments and others with just a few, so why does this happen? Well, there are thousands of posts around the Internet, offering long lists of what to do in…
Marketing results in 2010
Here’s a quick question: What kind of sales results are you expecting in 2010? By the way, if you want great results, I’ve put links to dozens of powerful ideas at the foot of this post for you! I’ve worked with thousands of small business owners and studied thousands more and I’ve found that we…
The magic of keeping in touch
Here’s a quick question: What is your attrition rate? For those who have not heard the term before, your attrition rate, is the rate at which you lose customers or clients, (herein called clients.) Your client base is being actively targeted by your competitors. Your clients are receiving; mail shots, email marketing, advertising and all…
