Comments on: Can I have your attention? http://jimsmarketingblog.com/2009/12/03/can-i-have-your-attention/ Marketing advice & marketing tips for small businesses & entrepreneurs. Sat, 31 Jul 2010 20:02:18 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Freezing Friday Five « Social Storm http://jimsmarketingblog.com/2009/12/03/can-i-have-your-attention/comment-page-1/#comment-6822 Freezing Friday Five « Social Storm Fri, 04 Dec 2009 18:55:43 +0000 http://jimsmarketingblog.com/?p=3882#comment-6822 [...] blog and guess who has benefited the most? The readers (including me). Among others, this week Jim asked for your attention (and taught you how to do the same), gave you “6 Marketing Tips” related to good timing, and taught you how to achieve [...] [...] blog and guess who has benefited the most? The readers (including me). Among others, this week Jim asked for your attention (and taught you how to do the same), gave you “6 Marketing Tips” related to good timing, and taught you how to achieve [...]

]]> By: Dwynwen Williams http://jimsmarketingblog.com/2009/12/03/can-i-have-your-attention/comment-page-1/#comment-14657 Dwynwen Williams Fri, 04 Dec 2009 13:16:43 +0000 http://jimsmarketingblog.com/?p=3882#comment-14657 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @GemmaWent: Can I have your attention? http://ow.ly/IsEa // so true</span></span> RT @GemmaWent: Can I have your attention? http://ow.ly/IsEa // so true

]]> By: Red Cube Marketing http://jimsmarketingblog.com/2009/12/03/can-i-have-your-attention/comment-page-1/#comment-11140 Red Cube Marketing Fri, 04 Dec 2009 12:06:01 +0000 http://jimsmarketingblog.com/?p=3882#comment-11140 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Can I have your attention? http://ow.ly/IsEa // so true</span></span> Can I have your attention? http://ow.ly/IsEa // so true

]]> By: Twirrim http://jimsmarketingblog.com/2009/12/03/can-i-have-your-attention/comment-page-1/#comment-6789 Twirrim Thu, 03 Dec 2009 23:50:35 +0000 http://jimsmarketingblog.com/?p=3882#comment-6789 Michael Arrington, the man behind Tech Crunch did an interesting blog or two on the subject recently after getting increasingly frustrated by people that struggle even to do the face-to-face thing right. http://www.techcrunch.com/2009/09/20/greetings/ Michael Arrington, the man behind Tech Crunch did an interesting blog or two on the subject recently after getting increasingly frustrated by people that struggle even to do the face-to-face thing right.

http://www.techcrunch.com/2009/09/20/greetings/

]]> By: Scott Hale http://jimsmarketingblog.com/2009/12/03/can-i-have-your-attention/comment-page-1/#comment-14658 Scott Hale Thu, 03 Dec 2009 23:40:13 +0000 http://jimsmarketingblog.com/?p=3882#comment-14658 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">"There’s a right way and a wrong way to grab someone’s attention." http://bit.ly/5EmAgI Great post by @JimConnolly</span></span> "There’s a right way and a wrong way to grab someone’s attention." http://bit.ly/5EmAgI Great post by @JimConnolly

]]> By: Jim Connolly http://jimsmarketingblog.com/2009/12/03/can-i-have-your-attention/comment-page-1/#comment-6787 Jim Connolly Thu, 03 Dec 2009 22:20:53 +0000 http://jimsmarketingblog.com/?p=3882#comment-6787 Interesting point - thanks for sharing. In the case of the emails I referred to in this post, there was a (maybe significant) cost attached to each spammy email they sent. The cost was not a direct $ cost, but the cost of the damage to their brand/reputation. I suppose you could argue that there was a cost attached to the missed opportunity too? I agree with you regarding the $5 cost idea. Well put - thanks Paul. Interesting point – thanks for sharing.

In the case of the emails I referred to in this post, there was a (maybe significant) cost attached to each spammy email they sent. The cost was not a direct $ cost, but the cost of the damage to their brand/reputation. I suppose you could argue that there was a cost attached to the missed opportunity too?

I agree with you regarding the $5 cost idea. Well put – thanks Paul.

]]> By: Twirrim http://jimsmarketingblog.com/2009/12/03/can-i-have-your-attention/comment-page-1/#comment-6786 Twirrim Thu, 03 Dec 2009 22:17:11 +0000 http://jimsmarketingblog.com/?p=3882#comment-6786 I wouldn't say it's blindness so much as lack of perceptible cost. If it cost them $5 to send you each missive, there would be an obvious direct cost for each message so they'd probably pay more attention to the crafting of them and make them more meaningful. The senders rarely seem to consider the hidden and non-financial costs of such actions, all they see is it takes barely 30 seconds to create and send you an e-mail and they might, just might get a positive response. It's the same with spam, the cost to the spammer is on a scale of cents per message, if that. They only need a small return rate to make a profit. That and probably in their arrogance they can't imagine why you wouldn't be excited about the product they're selling. I wouldn’t say it’s blindness so much as lack of perceptible cost. If it cost them $5 to send you each missive, there would be an obvious direct cost for each message so they’d probably pay more attention to the crafting of them and make them more meaningful. The senders rarely seem to consider the hidden and non-financial costs of such actions, all they see is it takes barely 30 seconds to create and send you an e-mail and they might, just might get a positive response.

It’s the same with spam, the cost to the spammer is on a scale of cents per message, if that. They only need a small return rate to make a profit.

That and probably in their arrogance they can’t imagine why you wouldn’t be excited about the product they’re selling.

]]> By: Jim Connolly http://jimsmarketingblog.com/2009/12/03/can-i-have-your-attention/comment-page-1/#comment-6785 Jim Connolly Thu, 03 Dec 2009 21:36:50 +0000 http://jimsmarketingblog.com/?p=3882#comment-6785 You're right Julie - a personal recommendation is massively powerful. When Danny recommended Headway to me, it was his reputation, not theirs, that got my attention. Thanks for the comment my friend. You’re right Julie – a personal recommendation is massively powerful. When Danny recommended Headway to me, it was his reputation, not theirs, that got my attention.

Thanks for the comment my friend.

]]> By: Jim Connolly http://jimsmarketingblog.com/2009/12/03/can-i-have-your-attention/comment-page-1/#comment-6784 Jim Connolly Thu, 03 Dec 2009 21:35:26 +0000 http://jimsmarketingblog.com/?p=3882#comment-6784 Hi Mr Brown! It makes me wonder if these kind of people live under a rock - they just seem totally oblivious to the ineffectiveness of that approach. I agree that it's also important to show some respect to the guys that get it right; as you do on your own blog sir. Thanks for the comment my friend. Hi Mr Brown!

It makes me wonder if these kind of people live under a rock – they just seem totally oblivious to the ineffectiveness of that approach.

I agree that it’s also important to show some respect to the guys that get it right; as you do on your own blog sir.

Thanks for the comment my friend.

]]> By: Jim Connolly http://jimsmarketingblog.com/2009/12/03/can-i-have-your-attention/comment-page-1/#comment-6783 Jim Connolly Thu, 03 Dec 2009 21:32:25 +0000 http://jimsmarketingblog.com/?p=3882#comment-6783 The crazy thing is Karen, the guys that send us those spammy emails ALSO delete the spammy emails that people send to them. Thanks for the feedback. The crazy thing is Karen, the guys that send us those spammy emails ALSO delete the spammy emails that people send to them. Thanks for the feedback.

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