As you rightly say Barbara, it’s about balance. I’m a professional writer and write pretty every work day as part of what I do. I also have almost 24 years worth of marketing experience to blog about and marketing itself is a huge subject.

I’m certain that no daily blogger thinks all his or her posts get read by all their readers. However, for those who can maintain a regular schedule, there are some well documented benefits to their business from blogging.

@Jim,

I do agree, by posting more often we can grow our blogs faster, get our name out there, and keep it out there. For nearly two years I was posting up to six days a week, but with other demands on my time, I’m now down to two days a week. I also listened to those is my community and it appears they prefer fewer posts as they too, have time issues.

When I look at my blog visiting schedule I personally prefer lesser posts from bloggers as that way I have a better chance of keeping up. If they’re posting every day, undoubtedly I’m missing some of their work, Having said that though, I revert back to what you’re suggesting how posting more often can increase our numbers, but we do have to realize those in our community may not be reading every post.

For me, it comes down to finding that balance between real life and blogging and not letting a blogging schedule create burnout.

Will posting more frequently reduce the quality of your posts? I try only to post when the topic is a quality one that I think will truly be valuable to my readers. If I pushed myself to post every day, I’d end up just writing for the sake of having a post up that day, and it won’t provide as much value. At the same time, I don’t really focus on getting more hits on my blog…not my primary goal.

Do you have time to maintain that rate of posting? Don’t want to get your readers hopes up by posting every day and then you can’t keep up with that pace. Although, as everything is an experiment, there’s only one way to find out if you can…

What about perceived value? Will your great posts get less recognition if it’s buried under 4 other posts by the end of the week? Blogging seems to be focused on the most recent content. As a post moves further down the line, it’s perceived to be less important.

As I said, it’s about finding a balance that works for you. I’ve freestyled my blog for as long as I’ve been writing. A system just kind of naturally forms. I usually write 2-3 times a week now, tues and thurs and sometimes monday.

David
Community Manager, Scribnia.com

When I refer to consistent content, I am exclusively referring to consistency of quality – NOT consistency of topic, length or using the same format for each post.

I write a variety of posts here, some very short, some long, some instructional, some conversational, some that don’t even ask for feedback.

Experimenting is easy with blogs because the blogger can see what posts resonate with his or her readers very quickly, thanks to the stats software behind the blog. I know certain topics are read and shared more than others – but I am more likely to be guided by sharing what I believe to be of value to readers.

Thanks again for the feedback sir.

The idea behind these 2 posts is simply to show that with increased blogging activity, the return you achieve from the blog is increased too.

Thanks as always for the feedback, Rob.

The growth you have seen in subscriber numbers is very promising. Keep in touch and let us know how it develops!