As regular readers will know, I’ve made a career out of helping businesses and entrepreneurs achieve measurable sales results.
Recently, I have started to use the term “bankable results” to refer to my style of marketing. This phrase was commented on by one of my readers and regular contributors, Robin Dickinson. So, I thought I would quickly explain to you, what I mean by focusing on bankable results. (Oh, and I have a question for you in a moment too!)
Bankable results
It’s great to meet interesting people at networking events. It’s wonderful to have lots of traffic to your company’s site and tons of fans on Facebook or followers on Twitter. However, the businesses I work with, and write this blog for, want to know how to transform their marketing efforts and hard work into MONEY.
They enjoy “being part of the conversation,” connecting with people and sharing ideas via social media; but they know that in order for their business to thrive (or even survive), they need results that they can take to the bank. That’s what I mean by bankable results.
As you are reading this, it’s safe to assume that you are interested in generating bankable results for your business. I admire you for that. For my part, I promise to share as much useful content as possible with you. This is where you come in!
What do you want from me in 2010?
So, what topics would you like to see me cover here?
What sales, marketing or business development challenges would you like me to blog about?
I asked this question recently and got some amazing answers, which have shaped the content of my posts. If you didn’t get around to giving me some suggestions before, please take a moment to let me know what you want from me and this blog.
I’m listening!
Photo: Mindluge
Related posts:
Perhaps evaluating your business and targeting specific areas for improvement?
This is an incredibly generous offer to share your hard-won experience with us.
I would love to see more examples of the ways we can use language to structure our marketing messages to get bankable results. I appreciate that this can differ for each type of message, but any pointers you give will be valuable.
Thanks for offering.
Success stories. Real world results from projects you’ve worked on (anonymity is fine for client privacy). People love reading about concrete examples that show those bankable results.
Hi Jim,
Happy New Year! I have been reading your blog voraciously for the last couple weeks and it is really fabulous. TY for all the information.
This is off topic but you seem to be the one to ask.
I am just putting the finishing touches on a new business venture that my wife and I are starting. We have the web-site almost ready to go and I have been preparing my blog for a while. My question is simply (or not so simply) when do I publish the blog. I have 12 Blog Drafts all ready to go. Is it best to put them all out at the same time or one a day…
Do I begin Twittering immediately or should I have a number of posts up all ready? I know in 6 months, when there is more content, this will not really matter but I don’t want to make any huge mistakes. I searched your blog for your thoughts on this topic but came up blank. Thanks for the time.
Jim,
I’d love to know how best to proceed with a solid marketing effort for the personal matching social/semantic advertising tool as well as the real time search work Tyler and I are working on at VictusMedia.com. We’re still developing but I see marketing as part of the solution, certainly the research aspect of it. Knowing what users most need to help curate their information streams will help us move forward.
Thanks,
Mark
I have not much to ask of You since I already have a bankable business however I would like to hear about the simple stuff once again since many who were non-online users are beginning to become online users this year and I feel many need to know the basics of Marketing, networking, and web development..
Your blog this year has severed as a great place for me to send my curious followers this is why You may have noticed that I started using this blog as reference!
I thank you for your openness and really appreciate your concern for your viewers!
I like the term Bankable Results. I’d like to see statistics, before and afters, the measurable change you can from doing X or changing Z.
Thanks
Hey Jim,
Thanks for building on your ideas about ‘bankable results’.
In 2010, I would be keen for you to cover practical, bankable approaches to commercializing one’s Intellectual Property on-line.
Specifically, what exactly does it take to produce an e-book, video-based training program or podcast that sells for hard cash, not just attracts ‘free-seekers’?
All the best to you and your loved ones for 2010, Jim.
Robin
Jim, I’m teaming up with Robin to petition an answer to this question too.
Thank you!