As someone who has worked in marketing almost all my adult life, I am a keen student of human behaviour. You know what? After 23 years in the business, I am still often amazed at what I see. Take yesterday for instance Following the sad death of Jim Rohn at the weekend, I wrote a…
Monthly Archives: December 2009
Jim Rohn RIP
On 5th December 2009, my mentor passed away. E James Rohn, known to millions simply as Jim Rohn, was a truly incredible human being. Though we never met, Jim’s words of wisdom helped me turn my life around and for well over 20 years, Jim’s work has been a regular part of my life and…
Why Google means so little to me (and you mean so much!)
One of the first rules of business is not to rely too heavily on any 1 client or customer, for the majority of your income. If you do, and that customer goes broke or takes their business elsewhere, you’re in BIG trouble! Even if that customer just decides to pay you late, it can kill…
Can I have your attention?
It amazes me that there are still businesspeople, who have not figured out that there’s a right way and a wrong way to grab someone’s attention. For example, I’ve been emailed this morning by 2 unrelated companies. Both wanted me to write a review here on the blog, about their service. Each email consisted of…
6 Marketing tips – Good timing!
Great marketing and great comedy have at least one thing in common: Great timing! Of course, the opposite is also true. A comedian with bad timing isn’t very funny and poorly timed marketing isn’t very effective. With this in mind, here are SIX timing-related marketing tips, to help you improve your results. Marketing your events…
Mouth-watering marketing
I just want to quickly share something valuable with you, which happened to me a couple of days ago. It’s a simple, yet powerful example of how extremely persuasive words can be, when we use them to create strong, mental images. I’m writing this post just after returning home from a delicious lunch with my…
