I have had an idea, which I would like your feedback on. I get quite a bit of email from people, asking me the same marketing and business development questions. Some of these questions are brilliant. So, rather than reply to each one by email, as I do now, and share that answer with just…
Monthly Archives: January 2010
REVEALED – The fast track to wealth!
It’s a fact: We live in an age where people are seeking instant gratification. More than this, many people want results immediately – without having to do anything. Ever wondered why there are so many of those spammy looking sites, selling ebooks / programs that promise to make you RICH in 30 days? Those sites…
Giving oxygen to your marketing
One of the secrets of great communication, is to pick the correct delivery method, to get the maximum, targeted exposure for your message. We refer to this as “giving oxygen” to your marketing. Marketing oxygen Some of you will have noticed that when I made my BIG announcement here yesterday, I closed the comments section…
Blog announcement!
If you write a commercial blog or you are thinking of starting one, I would really appreciate it, if you would take a moment to check out The Ideas Blog. Why? It’s a blog I created, that’s designed especially for bloggers who want to turn their blogging into a financially successful business or income stream….
The Apple Tablet and Word of Mouth
According to tens of millions of dollars worth of FREE publicity, Apple Inc might be about to launch some kind of Apple Tablet computer this week. Isn’t that amazing? No, not the idea of an Apple Tablet! I’m talking about the only hard fact in this whole story – the FACT that once again, Apple…
Quick business tip: Success leaves clues!
Who is the top person or company in your industry right now; locally, nationally and internationally? Many businesspeople can’t answer that question. Because of this, they miss out on some amazingly valuable information, which could save them years of wasted time and a stack of money. As business owners, we tend to work hard in…
Are you still on target?
I was listening to some people chatting yesterday, about their New Year’s resolutions. It seems that just 23 days into the New Year, every one of them had broken their resolutions. This is not uncommon. The queue to use the equipment at you local gym will be getting smaller right now, just as the queues…
The marketing power of perception
This post is all about the marketing impact of perception, and how the way people feel has a massive influence, on whether or not they buy from or recommend certain brands. The marketplace’s perception of a brand or industry is extremely important, which is why big brands work so hard to ensure that the general…
Never, ever, settle for less than you deserve!
Here’s a quick question for you: “Do you fit your business around your lifestyle or your lifestyle around your business?” Many people start a business with big plans and dreams. They want to get out of the rat-race and start earning what they are really worth; not what their boss pays them. They want the…
How to understand your marketplace like never before!
This quick marketing tip, will help you communicate with more people in your marketplace than ever before. If you have studied marketing, you will know how important it is to be able to communicate your message effectively. That makes sense. It’s no good having something great to say, if you can’t get your point across….
Blogging and critics
How do you feel about people, who criticise you or your work negatively? Well, if you are thinking of using a blog as a part of your marketing mix, (and you should), you will need to figure out how to deal with them. This is especially the case, if your blog becomes popular. The 2…
