Comments on: Marketing tip: Get a wider spread of business! http://jimsmarketingblog.com/2010/01/04/marketing-tip-get-a-wider-spread-of-business/ Marketing advice & marketing tips for small businesses & entrepreneurs. Sat, 31 Jul 2010 20:02:18 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Top Ecommerce Blog Posts and Articles for January http://jimsmarketingblog.com/2010/01/04/marketing-tip-get-a-wider-spread-of-business/comment-page-1/#comment-8404 Top Ecommerce Blog Posts and Articles for January Thu, 28 Jan 2010 13:09:49 +0000 http://jimsmarketingblog.com/?p=4577#comment-8404 [...] Marketing Tip: Get a wider spread of business! – Solid advice from Jim Connolly about keeping your client list balanced. [...] [...] Marketing Tip: Get a wider spread of business! – Solid advice from Jim Connolly about keeping your client list balanced. [...]

]]> By: Red Cube Marketing http://jimsmarketingblog.com/2010/01/04/marketing-tip-get-a-wider-spread-of-business/comment-page-1/#comment-11049 Red Cube Marketing Tue, 05 Jan 2010 16:06:43 +0000 http://jimsmarketingblog.com/?p=4577#comment-11049 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Marketing tip: Get a wider spread of business! http://ow.ly/SFKs // good advice for your business development strategies</span></span> Marketing tip: Get a wider spread of business! http://ow.ly/SFKs // good advice for your business development strategies

]]> By: Internet Strategy, Marketing & Technology Links – Jan 5, 2010 | Sazbean http://jimsmarketingblog.com/2010/01/04/marketing-tip-get-a-wider-spread-of-business/comment-page-1/#comment-7634 Internet Strategy, Marketing & Technology Links – Jan 5, 2010 | Sazbean Tue, 05 Jan 2010 13:32:11 +0000 http://jimsmarketingblog.com/?p=4577#comment-7634 [...] Marketing tip: Get a wider spread of business! (Jim’s Marketing Blog) [...] [...] Marketing tip: Get a wider spread of business! (Jim’s Marketing Blog) [...]

]]> By: Rob Mangiafico http://jimsmarketingblog.com/2010/01/04/marketing-tip-get-a-wider-spread-of-business/comment-page-1/#comment-7624 Rob Mangiafico Mon, 04 Jan 2010 20:32:06 +0000 http://jimsmarketingblog.com/?p=4577#comment-7624 True. It depends on the type of business I guess. In the service industry where you have recurring clients, less clients = less headaches many times. In a commodity or product driven business, volume is always good. Although, in my town, there is only one McDonalds, but at least 25 small restaurants. It's tough to compete with the big kids on a low price, volume basis (unless you have great marketing... *wink*). True. It depends on the type of business I guess. In the service industry where you have recurring clients, less clients = less headaches many times. In a commodity or product driven business, volume is always good.

Although, in my town, there is only one McDonalds, but at least 25 small restaurants. It’s tough to compete with the big kids on a low price, volume basis (unless you have great marketing… *wink*).

]]> By: Jim Connolly http://jimsmarketingblog.com/2010/01/04/marketing-tip-get-a-wider-spread-of-business/comment-page-1/#comment-7623 Jim Connolly Mon, 04 Jan 2010 20:13:03 +0000 http://jimsmarketingblog.com/?p=4577#comment-7623 Good point Rob, but remember; McDonalds did pretty good with customers paying just a few bucks for their product! That model works brilliantly, when used correctly. Thanks for the comment sir. Good point Rob, but remember; McDonalds did pretty good with customers paying just a few bucks for their product! That model works brilliantly, when used correctly.

Thanks for the comment sir.

]]> By: Rob Mangiafico http://jimsmarketingblog.com/2010/01/04/marketing-tip-get-a-wider-spread-of-business/comment-page-1/#comment-7622 Rob Mangiafico Mon, 04 Jan 2010 20:01:18 +0000 http://jimsmarketingblog.com/?p=4577#comment-7622 It's a fine line sometimes. How many times have you heard "Would you rather have 10 clients paying $100 or 1000 clients paying $1?". Sometimes less is more, except when less is too little. ;) A bigger issue many times is a small business relying on one vendor too heavily... If they go under or change drastically, you can be in dire straights quickly... We've seen this many times with some of our ecommerce clients. The "workaround" here is to have a backup plan, and make sure you know your vendors well before hitching your wagon to them. It’s a fine line sometimes. How many times have you heard “Would you rather have 10 clients paying $100 or 1000 clients paying $1?”. Sometimes less is more, except when less is too little. ;)

A bigger issue many times is a small business relying on one vendor too heavily… If they go under or change drastically, you can be in dire straights quickly… We’ve seen this many times with some of our ecommerce clients. The “workaround” here is to have a backup plan, and make sure you know your vendors well before hitching your wagon to them.

]]> By: sazbean http://jimsmarketingblog.com/2010/01/04/marketing-tip-get-a-wider-spread-of-business/comment-page-1/#comment-11248 sazbean Mon, 04 Jan 2010 17:19:53 +0000 http://jimsmarketingblog.com/?p=4577#comment-11248 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Marketing tip: Get a wider spread of business! @jimconnolly - http://ow.ly/SCfX</span></span> Marketing tip: Get a wider spread of business! @jimconnolly – http://ow.ly/SCfX

]]> By: Yael Brisker http://jimsmarketingblog.com/2010/01/04/marketing-tip-get-a-wider-spread-of-business/comment-page-1/#comment-7618 Yael Brisker Mon, 04 Jan 2010 14:21:01 +0000 http://jimsmarketingblog.com/?p=4577#comment-7618 Thanks - I enjoy the swift feedback, Jim. I'll be back....:-) Thanks – I enjoy the swift feedback, Jim. I’ll be back….:-)

]]> By: Jim Connolly http://jimsmarketingblog.com/2010/01/04/marketing-tip-get-a-wider-spread-of-business/comment-page-1/#comment-7617 Jim Connolly Mon, 04 Jan 2010 14:14:42 +0000 http://jimsmarketingblog.com/?p=4577#comment-7617 Glad you are still finding the blog useful Yael, thanks!! The relationship angle of over-influential clients is something that can produce a stack of problems. It's just way easier to avoid it before it happens. If it's already happened to a business, they need to think about quickly addressing the problem and getting the right balance back to their business. Glad you are still finding the blog useful Yael, thanks!!

The relationship angle of over-influential clients is something that can produce a stack of problems. It’s just way easier to avoid it before it happens.

If it’s already happened to a business, they need to think about quickly addressing the problem and getting the right balance back to their business.

]]> By: Yama http://jimsmarketingblog.com/2010/01/04/marketing-tip-get-a-wider-spread-of-business/comment-page-1/#comment-7616 Yama Mon, 04 Jan 2010 14:10:45 +0000 http://jimsmarketingblog.com/?p=4577#comment-7616 @Dave IMHO A business with a handful of clients is not a business, it's an outsourced employee with no financial security. My brother's business went bust in a eerily similar way to that guy in Jims story. Hes rebuilt with a larger number of equally cool clients and its worked great for the past 4 years. Great post and comments guys. Thanks ;) @Dave
IMHO A business with a handful of clients is not a business, it’s an outsourced employee with no financial security.

My brother’s business went bust in a eerily similar way to that guy in Jims story. Hes rebuilt with a larger number of equally cool clients and its worked great for the past 4 years.

Great post and comments guys.

Thanks ;)

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