Monthly Archives: February 2010

The most powerful form of marketing on the planet?

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Endorsed Relationships, have been referred to by marketing experts, including Jay Abraham, as the most powerful form of marketing in the world. I totally agree. This brief post, will show you what endorsed relationships are and how you can use them to market your business.

What is an Endorsed Relationship?

An endorsed relationship, in marketing terms, is simply a relationship you form with another person / company / brand, where they endorse (or recommend) you and your services to their clients, customers and contacts. This can come via literally any form of marketing…

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Written on February 26, 2010

What are Joint Ventures and how do they work?

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Joint Ventures, often known simply as JV’s, can be an extremely effective way to generate new business. This is probably why so many of you asked me for information on Joint Ventures, when I asked you for your marketing questions recently.

The following is a brief explanation of what JV’s are and how they work…

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Written on February 25, 2010

What’s your biggest marketing challenge?

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This blog contains thousands of free marketing ideas and marketing answers, to help you achieve your best sales results ever.  With new marketing material being added all the time, I hope to provide you with an increasingly valuable marketing resource.  However, in order for me to make this blog as valuable as possible to you,…

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Written on February 23, 2010

Marketing time for your business?

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This quick marketing tip is all about how to improve your marketing results in the medium and long term. In fact, it will give you one of the marketing foundations behind the most successful businesses in the world.

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Written on February 22, 2010

Marketing & Business: It’s all about the people!

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Successful marketing is all about people.

It’s not about; brands, venues, websites, companies or social media tools – Marketing is all about people. You see, without people, none of those things matter.

I met with a friend of mine this morning, who owns a large and very successful nightclub. We had our meeting this time, in the nightclub itself, rather than his office, and the sensation was amazing. I have only previously been there, when it’s been packed with hundreds of people, having a great time and enjoying the music. This morning, you could have heard a pin drop, as we sat, drinking coffee and talking about his marketing.

You see, it’s not the building, fixtures or fittings that makes his nightclub a success; it’s the people who work there and party there. Without people, the place means nothing. The value is in the people…

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Written on February 19, 2010

It’s time to get passionate

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As a marketing coach, I love working with people, who are passionate about their businesses.

Passion is infectious. Passion is inspiring and motivating. Passion is power. You see, no matter how great your plans are, without the passion to see them through, they will simply remain plans. How sad would that be? What a waste – To have the ideas and make the plans, but to lack the passion to see them plans come to life.

Here’s what my mentor, Jim Rohn, used to say;
“We each have a decision to make. We can either pay the price for discipline or the price for regret. Discipline weighs ounces, but regret weighs tons!”…

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Written on February 17, 2010

Why copycat marketing can hurt your business!

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Following on from yesterdays marketing tip, a number of readers have asked me the same question:

“Why do so many people do the same type of marketing, if it doesn’t work?”

Here’s the answer. Amateur marketers will copy what they see others doing, wrongly assuming that it must be working. This then gets more and more people repeating the same ineffective marketing, which encourages even more people to do the same, etc. In other words, they copy what they see the crowd doing.

Here’s why this is a really bad idea for your business…

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Written on February 16, 2010

Marketing tip: Stop shouting for attention!

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Is your marketing shouting at people?

If you go into Starbucks today and start shouting at the people around you, you will definitely grab their attention. However, it’s not the kind of attention you want to attract. Many small businesses use a very similar approach with their marketing. In an effort to capture attention, they act in a way that gets them noticed, but for all the wrong reasons.

They not only fail to generate new business; they can permanently damage the reputation of their business too.

Some examples of how companies shout at people with their sales and marketing:

* Adding people to their newsletter list, without permission. It’s spam.
* Spamming people on Twitter.
* Meeting people at networking events and using that transparent crap; “tell me about your business and how I can help you.” Wake up, it’s not 1985 any more!
* Asking people to join their Linkedin network, claiming they worked with them (when both parties know it’s a lie.)
* Unwanted telemarketing calls to people’s homes at 8pm. Just what you need when getting a young child to sleep or relaxing after a hard day….

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Written on February 15, 2010

Marketing your services or servicing your market?

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Which are you better at: Marketing your services or servicing your market?

I have lost count of how many outstanding businesses I have seen go broke, simply because they failed to market their services correctly. They enjoy superb customer retention, because their services are so good that people just don’t want to leave.

However, because they win too few new customers, their revenues and profits stagnate and if they do lose a big account or have a large, unscheduled financial commitment pop up, they can suddenly be running at a loss. If that loss goes on too long, they are in deep trouble. If only they adopted better marketing, they could achieve great things…

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Written on February 12, 2010

Time wasters: How to spot them and avoid them!

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If you run a business, you will already know how precious your time is. This is why it’s so important to ensure that you avoid time wasters, and that’s what this post is all about.

One of the biggest time sucks in business, are those seeking free advice from you, with no intention of repaying you in any way. Often, these time wasters will disguise themselves as prospective clients or customers, in an effort to get the benefit of as much free information from you as possible.

These are the time wasters I am going to focus on in this post…

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Written on February 11, 2010

Want to massively improve your marketing? Then get specific!

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There’s a big difference between learning something and learning something of value. When I speak with people about my services, I often say;

“Some coaches teach so others can learn – That’s not me!
Some coaches teach so others can accomplish – That IS me!”

This is because not all information is the same. I meet with businesspeople all the time, who tell me how much they enjoyed a certain book or how interesting they found a seminar or workshop they attended – BUT that they still have the same problems or challenges. They were educated, but with the wrong information for their unique situation…

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Written on February 10, 2010
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