Marketing goals within small businesses are typically just a list of numbers. If you want to set yourself some motivating, inspiring marketing goals, ask yourself this question:
If my business were perfect in every way, what would it look like right now?
Your answer to that powerful, yet simple question, should be the foundation of your marketing.
It will tell you the type of clients or customers you should be marketing to. It will tell you how many additional, high quality sales you need to make. It will tell you what your business needs to generate in revenue and profits, to give you the quality of life you really want.
Through effective sales and marketing, you can develop your business deliberately and by design. However, before you start using powerful sales and marketing tools, make sure you are using them to develop the profile of business that motivates and inspires you.
Marketing and business success
In my experience, I find that the core difference between a successful business and an unsuccessful business is this:
- Successful businesspeople are on top of their businesses.
- Unsuccessful businesspeople find that their business is on top of THEM.
If you are working with clients that don’t appreciate you or pay you enough, the only person that can change that is you. If you find yourself working too many hours and being away from your family too much, again, the only person who can change that is you. If your current marketing is attracting the wrong kind of clients or customers, stop it immediately and replace your marketing with something, designed to create the kind of business your hard work and dedication deserves.
You will be amazed how useful that simple question at the beginning of this post is, for helping you get on top of your business and stay there. Give it a go and relight your fire!
What do you think?
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