Last week, something occurred to me, which I would like to share with you. I suddenly realised that right now, in 2010, many software companies STILL use that little image of a floppy disk, as the icon for the “save” feature on a software program! It’s years since computers came with floppy disk drives as…
Monthly Archives: March 2010
Over 140 marketing and business development ideas!
Over 140 ideas and answers to help you with your marketing and business development – all in one post! Enjoy!
Are you building a business?
Ultimately, what do you plan to do with your business?
One of the best pieces of business advice I ever received came from my mentor, Mr Jim Rohn. Jim used to say; “start with the end in mind!” In other words, know where you are going, before you get going.
Here’s the thing: Most small business owners I speak with (and I speak with them every day), have only a fuzzy picture of what they ultimately want to do with their business. Many have no real idea at all! With that lack of clarity, it’s impossible to make the right decisions, as all planning is done in the short or medium-term at best. Here’s why this can be a VERY costly mistake and how to avoid making it…
Another reason why I love blogging
I switched my computer on this morning and was amazed with what I saw!
Last night, while I was sleeping, there were interesting conversations going on here; across 4 different posts and with dozens of comments. That kind of feedback or interaction, is one of the things I value most about blogging and yet another reason why I believe blogs have a bright future, as a marketing tool.
Here’s why you should include a blog in your marketing mix…
More marketing pests: Your feedback please!
In yesterday’s blog post, I wrote about the mindset that says it’s ok to piss-off 99.9% of people you contact, to reach that 0.1%, who may listen to or read your message. That post was about cold calls from unprofessional tele-marketers, but the same applies to other forms of impersonal, mass produced junk marketing too.
For example…
Pestering the marketplace: Not a great move!
I was in a friends restaurant yesterday, when he received a tele marketing call from one of the many salespeople, who target his industry with cold calls. The call was made during lunchtime, on a Friday afternoon – a VERY busy time for city-based restaurants; as they deal with not only a large volume of diners, but diners, who need to get back to work quickly.
Here’s why this is a VERY bad move…
Marketing: Make everything count!
If you are serious about getting the maximum return from your sales and marketing efforts, this message is for you:
In marketing, nothing is neutral. Every marketing activity is either working for you or it’s working against you!
Here’s what this means to you and your business AND why it matters…
Get your marketing emails opened!
This post is all about email marketing; specifically, how to get your email marketing opened! The reason I am focusing on getting your marketing emails opened, is that no matter how great your marketing message or offer is, unless people actually open it and read it, it’s not going to generate the results you want.
Here’s how to get your emails opened…
Focus on the answer, not the problem!
Today’s post contains a simple idea, but a massively valuable one too. It can help you solve problems or challenges more effectively and reduce your stress levels too! It’s all about focusing 99% of your time on the solution and very little time worrying about the actual problem itself.
Here’s how it works…
Lost for words? Here are 10 ways to find inspiration!
Do you ever find yourself suffering from writer’s block?
If you just answered “yes”, take a look at the following 10 ideas and see if you can find something, which will help you flood your mind with inspirational ideas…
Blowing the lid off your potential!
What limitations have you attached to your business?
I often speak with business owners, who have restricted the growth of their business because of limitations they have placed on themselves, often without knowing. Interestingly, in the majority of cases, these limitations are groundless. In other words, a lot of business owners are missing out on countless opportunities, needlessly!
Here’s how to spot if you too are missing out…
