In marketing, the more focused your messages are, the more effective they will be and the more business they will generate for you.
A focused marketing message speaks directly to the reader, in a language they understand. It addresses a challenge or opportunity that’s directly relevant to them. These messages have the power to motivate the reader to take action, to; buy from you, call you, email you or visit you.
Compare that kind of focused approach, to what we see with the typical marketing messages used by small and medium sized businesses. These messages are fuzzy. They try to be all things to all people and as a result, they are not directly relevant to anyone. These less focused messages have no pull. They don’t compel. They are impotent.
Take a wile to review your written marketing and check how focused your core marketing messages are. Do they speak directly to your prospective clients, in a language they will understand, about a challenge or opportunity?
If not, now might be a good time to come up with a more focused, compelling and inspiring message.
Photo: Mike Baird
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As usual, Jim, you make me think. Fortunately there are experts like yourself to turn to. Many business owners never were taught to market or to market correctly. It becomes a jumbled strategy with little focus.
In all things, it takes a Master to teach. We do better when we learn from a master instead of trying to grab a mishmash of information and try to make it work for us.
.-= Julie Walraven | Resume Services´s last blog ..What’s Holding YOU Back #5 — Unwilling to Keep Learning =-.
Hello Jim. Point made as always. Focus indeed. As Julie points out, many of us need some guidance to help us along as it takes some practice! Oh and even more importantly, those of us who are not experts need not feel bad about asking for help when we need it! Thanks for posting.
.-= Barney Austen´s last blog ..Making Online Payment Decisions =-.
Great point, Jim! A focused marketing message is necessary to garner the attention of the right people, and a strong and loyal following!
.-= Social Tool´s last blog ..Keyword Reports 1-2-3 =-.
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