In marketing, the more focused your messages are, the more effective they will be and the more business they will generate for you.
A focused marketing message speaks directly to the reader, in a language they understand. It addresses a challenge or opportunity that’s directly relevant to them. These messages have the power to motivate the reader to take action, to; buy from you, call you, email you or visit you.
Compare that kind of focused approach, to what we see with the typical marketing messages used by small and medium sized businesses. These messages are fuzzy. They try to be all things to all people and as a result, they are not directly relevant to anyone. These less focused messages have no pull. They don’t compel. They are impotent.
Take a wile to review your written marketing and check how focused your core marketing messages are. Do they speak directly to your prospective clients, in a language they will understand, about a challenge or opportunity?
If not, now might be a good time to come up with a more focused, compelling and inspiring message.
Photo: Mike Baird
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