Jim's Marketing Blog

Marketing tips and ideas to help you grow your business, by Jim Connolly

Focus on the answer, not the problem!

Today’s post contains a simple idea, but a massively valuable one too!  It can help you solve problems or challenges more effectively and reduce your stress levels at the same time.

It’s all about focusing 99% of your time on the solution and very little time worrying about the actual problem itself.

Don’t focus on the problem

To solve a problem, you need to be in a resourceful state.  This gives you your best chance to find not only an answer, but a great answer.

The thing is, when a problem comes along, especially a BIG problem, people tend to focus most of their time thinking about the various horrible things that might happen, as a result of the problem.  This immediately places us in an unresourceful state.  We worry.  We panic.  We become fearful. It’s hard to think clearly under that kind of dark cloud.

The bottom line: Once you have identified exactly what the problem is, it’s time to move on to the answer!

Focus on the answers

Focusing on answers always places our mind in a positive state.  Rather then the cycle of doom and gloom that is created when we focus on problems, a cycle of positivity, creativity and clarity is created, when we focus on answers.  Focusing on the answer puts us back in control and allows us to put our energy where it’s needed most – Finding a solution!

One of my readers was presented with a huge “challenge” recently, when her biggest customer pulled their account!  She emailed me to explain how she used an idea from this blog post, to “turn it around”.  The post is about the importance of using great questions, to focus your mind on creating great answers.  Anyway, here’s what she said in her email to me (reused with her permission):

By taking your advice on problem solving, I noticed that the usual cycle of stress and worry didn’t happen.  Previously, I would have literally worried myself sick, imagining all the consequences of losing this account and playing out all the worst case scenarios in my mind over and over again.

So this time I immediately focused on an answer instead.  I grabbed a pen and a pad and started writing ideas down, first to see about rescuing this customer’s account and then, to see about replacing them with another account.  That was 12 days ago and I have won my former customer back and gained another, even bigger account.

I estimate the idea from your blog post has earned me close on $45,000.

Thank you Jim!

Someone once told me that worrying was the lowest possible use of the human imagination, and I think he had a point.  In my experience, most people who regard themselves as poor problem solvers, are simply GREAT problem solvers, who use their imagination and creativity to focus on the wrong things.

I’d love to hear your feedback on solving problems or overcoming challenges.  What works for you? Let us know!

Photo: Gurdonark

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20 Responses to Focus on the answer, not the problem!

  1. So totally agree, Jim! I have confessed to at one time holding a degree in worrying. As I “grew up,” even though none of the issues went away, I found myself better able to get it under control.

    I was thinking about that this morning when I woke up, I don’t have the panic I once felt. Perhaps part of that is that I have become a survivor. Life hasn’t always given me what I wanted, many times it was the opposite. Anyone who knows me well knows that I certainly wasn’t blessed with compliant children but their challenges have made me stronger.

    Now I can still have sleepless nights but the ones caused by worry are fewer and more likely it is because my mind woke up early and I am already in my head working away on projects.

    This is very valuable, Jim, because there are so many people that struggle with this. I talked about it in my What’s Holding You Back Series – # 2 Worry… But focusing on the solution certainly gets you much further. Thank YOU!
    .-= Julie Walraven | Resume Services´s last blog ..Value of Social Media? You Tell Me! =-.

  2. Scott Gould says:

    Very good. I often focus on the problem as I see it as well, and try to give what I want to be the answer – not what the answer actually is…
    .-= Scott Gould´s last blog ..The Issue With Social Media Events: They Aren’t Social =-.

  3. When an answer isn’t coming, it could be that the wrong aspect of the problem is getting all the attention.

    One of the greatest tips I received is to take a problem, break it down into its elements and then redefine these elements by relating them to something totally different.

    For example, roll-on deodorant came about by looking at how a ball-point pen works.

    If nothing else, it exercises creativity muscles and this strengthens lateral problem-solving ability.
    .-= Reeta Luthra | Stress and Health´s last blog ..Be Kind To Yourself: Be Grateful =-.

  4. STRAIGHTALK says:

    F iguring

    O ut

    C omplex

    U nique

    S trategies

    Norman Flecha
    Straight Talk
    .-= STRAIGHTALK´s last blog ..Effectuation: How Entrepreneurship Really Works by : Dave Troy: Fueled By Randomness =-.

  5. Yes. Focus on what you want to accomplish (the goal) rather than describing and reinventing the problem.

  6. Chris Spatzierer says:

    Great post Jim; thank you! The way your reader attacked the answer with a 2 prong approach is key as well. She didn’t just focus on the one obvious answer to the problem at hand (losing a client) but also looked for a 2nd option as well (replacing that loss). Kuddos to her for getting both!

  7. Glenn Dearing says:

    Great post Jim. At my company, I commonly hear new hires described as “great at issue identification.” It’s quite a back-handed compliment meaning that they are only focused on the problem. I work very hard to transform these issue identifiers into true problem solvers.

  8. While the sheep are worrying, the wolves make a plan. Good sentiments Jim, and as Norma says: FOCUS. In the current climate, looking for the positives and for the best way to turn around an issue is the only way forward.

  9. Emily Shap says:

    Great post! Focusing on things out of our control sucks our energy and prevents us from doing what we can control…finding solutions!

  10. Social Tool says:

    No truer words has ever been said! If we encounter problems, we shouldn’t waste our time thinking of the various ways it might get worse, but we should try and channel our energies in planning and setting up possible strategies to change the game.
    .-= Social Tool´s last blog ..Keyword Reports 1-2-3 =-.

  11. [...] a moment to consider the outcomes you want to achieve for your business and see if you are focusing on the right questions and answers, for what YOU want to ultimately [...]

  12. [...] easy for any of us, as business owners or entrepreneurs, to focus too much on the future and not focus enough on getting the most out of the now.  Yes, we all need [...]

  13. [...] should always be looking for opportunities to provide the best possible service to your clients.  Part of this, is to look for new ways to help them solve problems.  The bigger the problem that your new product or service resolves, the more help you will be and [...]

  14. [...] is.  Then, as soon as I know exactly what I am dealing with, I spend the rest of the time looking for answers.  If I can’t find the answer myself (and here’s the really important part) I start [...]

  15. [...] Equally, we need to get the balance right too.  If Bob eats doughnuts every day and eats fruit just once a month, he will look and feel very different, than if he eats fruit each day and a doughnut once a month.  If Barbara spends 95% of the time worrying about problems and 5% of the time working on answers, her results will be very different, than if she spends 5% focusing on her problem and 95% working on a great answer. [...]

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  19. [...] you have never asked yourself will suddenly come to you and with these questions, you will find answers that will drive you forward, with a [...]

  20. [...] find it such a challenge to get important things done, is that the distractions they react to, cause them to lose focus. This is especially the case, when they need to do something creative, like writing a blog post or [...]

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