Several times a week, I get email from people, who claim to enjoy reading this blog and want to know if they can be one of my guest bloggers. Clearly, they have never read the blog, as there is no guest blogging here. (The clue is in the blog’s name!)
Several times a day, I get email from people, telling me they enjoy reading my blog and would like me to link to them. Clearly, they have never visited the blog, or they would know there are no link-exchanges here. I link to a few sites, all of which are owned by people I know and trust. NONE of them asked for the link. BTW: I just added Danny Brown’s blog to my links (Get well soon Danny!)
In yesterday’s blog post, I wrote about the mindset that says it’s ok to piss-off 99.9% of people you contact, to reach that 0.1%, who may listen to or read your message. That post was about cold calls from unprofessional tele-marketers, but the same applies to other forms of impersonal, mass produced junk marketing too.
…and the best part?
The massive majority of email I receive, asking for links and postings, comes from marketing companies or SEO / SEM (search engine marketing) companies; on behalf of their clients and in their client’s name! It’s their client’s reputations that are being rendered toxic – and I’m willing to bet that in many cases, their clients don’t even know the damage being caused to their name or brand.
Your feedback please
Do you get these cut-n-paste link request emails too?
If so, do you check them out or delete them on arrival?
How does it make you feel about a company, when they send you that kind of email?
Please share your thoughts.
Let’s work together and grow your business. To find out more click here!