Would you like to know what your commercial future looks like? Let me show you! Just as your past actions have created the commercial success you are enjoying (or otherwise) today, the actions you are taking today are what will determine your results over the coming months / years. ...
I wrote recently about how people often look for the right answers to the wrong questions, so the best they can hope for, is to discover how to do the wrong things, correctly. Here's a quick tip, if you want to avoid the cost and frustration of this happening to you!
As a marketing coach, I get asked that question all the time. In order to answer it for you, we need to split the kind of expert or specialist advice you can offer, into one of the two following categories: General advice - Which is designed to address common questions ...
How well do you prepare for unexpected, potential business problems? Some people are great. They cover all the bases and sleep well at night. Others are not so good; like the trainer I heard of, who had 30 people in a conference venue waiting for his seminar, only to find ...
One of the problems with people who use a DIY approach to marketing, is that they often waste time and money, looking for answers to the wrong questions. As a result, the very best they can then hope for, is that they learn how to do the wrong thing, correctly.
I live in a small village, in an area known for its natural beauty. We occasionally have people walk past our home, who are on their holidays. They see the open fields, the winding canal and the streams that snake their way through the village, and occasionally tell me; "You're very lucky to live in such ...
Like many people, I was overjoyed this week to read that my friend Danny Brown is back to business, after his recent health challenge. You can read about it here on Danny's blog. If you have not previously heard of ...
One of the questions I get asked a lot by new bloggers, is how can they attract more comments from their readers. So, that's what this post is all about. I have posts here with as few as 6 or 7 comments, many with over 80/100 comments and one post with almost 700 comments. Here are ...
Has Twitter helped you attract new clients or customers? Some business owners and entrepreneurs, who use Twitter as part of their marketing strategy, do extremely well. Others seem unable to transform their tweeting time, into tangible, commercial results. I would like to hear from you, if you use Twitter as part of your marketing efforts and ...
In marketing, we know that feedback can be extremely valuable. That's why marketing professionals like myself test and measure everything. It's too easy to wrongly assume that something is working or under-performing, just based on hunches or ill-informed input. I was talking to a lady yesterday, ...
I see a lot of small businesses right now, opting to lower their prices or fees (herein called prices), in order to boost sales and grow their business. However, I'm also seeing a smaller number of businesses, increasing their prices for the exact same reason. Before you decide to cut or increase your prices, here are ...
This is a quick post about content marketing and how to get great results from it. Content marketing Millions of small business owners (including me) use content marketing as a way to market their services. They produce content for; newsletters, blog posts, articles, audio, video,
Would you spend money with a business, if you thought they were going broke and you wouldn't get what you paid for? That might seem like an odd question, yet since starting my business in the mid 1990's, I have seen countless small business owners create nervousness within their marketplace, by the often illogical things they ...
How well do you handle criticism? If you use blogging, newsletters and/or social media sites as a way to market your services, you will receive varying levels of criticism. Paradoxically, the more successful you become, the more criticism you will receive, because ...
With most things in life, there's a balance we need to adhere to if we want to get a desired result. Marketing is no exception! I was speaking with a motor mechanic yesterday, who explained to me the importance of balance in high performance cars. He said that ...
I just fell back in love with Twitter! As some of you might remember, I was once one of the world's top 40 most followed people on Twitter. Then, in January 2009, after being swamped daily with hundreds ...
How many Internet users have the same name as you? For most of us, the answer will be in the thousands, tens of thousands, hundreds of thousands or more. Right now, this represents a challenge for a growing number of consultants, entrepreneurs, trainers and authors etc, who trade or work in their own names. That's because ...
I would like to know what you think about this... When someone you follow via Twitter, Facebook or blogging etc, suddenly changes their avatar (the picture in their profile), do you find it causes you any confusion? I see some ...
It's a fact: The way we respond to challenges is a key factor in our commercial success. This is why I want to share a simple piece of advice with you, which may help you make better decisions AND avoid making mistakes when you are next ...
Have you ever left a comment on a blog and wondered why it was not published? There are many reasons why this can happen, including: Your comment included links, words or phrases that triggered the blog's software to block it. Like most wordpress blogs, this blog uses a trackback / comment ...
