Would you like to know what your commercial future looks like? Let me show you! Just as your past actions have created the commercial success you are enjoying (or otherwise) today, the actions you are taking today are what will determine your results over the coming months / years. Cause and effect. If you are…
Monthly Archives: April 2010
Quick tip: Know your outcome!
I wrote recently about how people often look for the right answers to the wrong questions, so the best they can hope for, is to discover how to do the wrong things, correctly. Here’s a quick tip, if you want to avoid the cost and frustration of this happening to you! Know your outcome In…
Do you give too much away for free? Read this!
As a marketing coach, I get asked that question all the time. In order to answer it for you, we need to split the kind of expert or specialist advice you can offer, into one of the two following categories: General advice – Which is designed to address common questions or challenges. For example; “Are…
Marketing tip: Use a wider marketing mix!
How well do you prepare for unexpected, potential business problems? Some people are great. They cover all the bases and sleep well at night. Others are not so good; like the trainer I heard of, who had 30 people in a conference venue waiting for his seminar, only to find that his laptop was broken. …
The right answers to the wrong questions?
One of the problems with people who use a DIY approach to marketing, is that they often waste time and money, looking for answers to the wrong questions. As a result, the very best they can then hope for, is that they learn how to do the wrong thing, correctly. I was prompted to write…
Lucky me?
I live in a small village, in an area known for its natural beauty. We occasionally have people walk past our home, who are on their holidays. They see the open fields, the winding canal and the streams that snake their way through the village, and occasionally tell me; “You’re very lucky to live in…
Welcome back Danny Brown!
Like many people, I was overjoyed this week to read that my friend Danny Brown is back to business, after his recent health challenge. You can read about it here on Danny’s blog. If you have not previously heard of Danny Brown and wonder why so many people have been talking about his return this…
So, you want more blog comments?
One of the questions I get asked a lot by new bloggers, is how can they attract more comments from their readers. So, that’s what this post is all about. I have posts here with as few as 6 or 7 comments, many with over 80/100 comments and one post with almost 700 comments. Here…
Twitter as a marketing tool: Your feedback!
Has Twitter helped you attract new clients or customers? Some business owners and entrepreneurs, who use Twitter as part of their marketing strategy, do extremely well. Others seem unable to transform their tweeting time, into tangible, commercial results. I would like to hear from you, if you use Twitter as part of your marketing efforts…
This just looks horrible!
In marketing, we know that feedback can be extremely valuable. That’s why marketing professionals like myself test and measure everything. It’s too easy to wrongly assume that something is working or under-performing, just based on hunches or ill-informed input. I was talking to a lady yesterday, who had recently redesigned the window display in her…
Boost your sales and profits: Getting your prices right!
I see a lot of small businesses right now, opting to lower their prices or fees (herein called prices), in order to boost sales and grow their business. However, I’m also seeing a smaller number of businesses, increasing their prices for the exact same reason. Before you decide to cut or increase your prices, here…
