With most things in life, there’s a balance we need to adhere to if we want to get a desired result. Marketing is no exception!
I was speaking with a motor mechanic yesterday, who explained to me the importance of balance in high performance cars. He said that many people will add a faster, more powerful engine to a car, but fail to upgrade the breaks and steering for all that additional speed and power. The end result is often a serious crash.
Business owners and entrepreneurs also need to be aware of the importance of balance, when it comes to their marketing. Otherwise, they too can see their efforts crash!
For example, many people invest in great SEO and generate lots of targeted visitors to their website, but when these new people arrive, they are greeted with home-grown, pedestrian copy writing. In other words, all that SEO money is wasted because the messages that greet these new readers are not powerful enough to get them to take action. Equally, many well written commercial websites have very poor SEO and get very little traffic, so their message is seen by too few people to generate the volume of enquiries and sales they need. It’s all about balance.
Another common marketing imbalance, is the way people allocate their time. It’s not uncommon for some people to spend more time adding content to sites like Facebook and Linkedin etc, than they do developing THEIR OWN site or blog! I wrote last year about a guy who I saw adding content to Twitter every day, yet his blog had not been updated in 3 months.
Here’s a suggestion: Take a moment to review where you currently invest your marketing time and money and see if you can spot something, which is setting your results off balance. Here’s a very popular selection of marketing ideas, which you should take a look at, if you want a more balanced approach to your marketing.
Over to you!
What examples do you have of getting the balance right (or wrong) and what lessons you learned. Please share your experiences, with a comment.
Photo: Ky Olsen
Let’s work together and grow your business. To find out more click here!