I wrote recently about how people often look for the right answers to the wrong questions, so the best they can hope for, is to discover how to do the wrong things, correctly. Here’s a quick tip, if you want to avoid the cost and frustration of this happening to you!
Know your outcome
In order to start getting the right answers to the right questions, you need to get back to basics and ask yourself what ULTIMATELY is it that you want to achieve – Your outcome.
For example: A guy recently asked me how to improve the results of his paper company’s telemarketing team. That was the wrong question, because it’s not the outcome he wanted to achieve. What he ACTUALLY needed to know, was how to cost-effectively increase the quality and volume of sales into his company. I explained this to him and was able to show him how to cut his overhead by more than £50,000 a year and increase his sales at the same time – sending his profits into the stratosphere! Had I simply answered his question, he would have seen a smaller increase in sales and far smaller profits!
Do you set time aside to ask questions that ensure you are on track? What kind of questions do you find useful? Let us know!
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Photo: Marco Bellucci